Cheetham Bell paint with liquid graphene to launch Inov-8’s revolutionary G-SERIES shoes

Cheetham Bell paint with liquid graphene to launch Inov-8’s revolutionary G-SERIES shoes

Manchester-based advertising agency Cheetham Bell has launched a new campaign to promote the world’s first running shoes made with graphene. The G-SERIES footwear range, which has been created by sportswear brand Inov-8 in partnership with the University of Manchester, is the first of its kind to feature graphene – the thinnest material on earth that […]

ZAK Unveil the ‘Conduction Pack’ to Celebrate the Launch of New Balance Limited Edition Football Boots

ZAK Unveil the ‘Conduction Pack’ to Celebrate the Launch of New Balance Limited Edition Football Boots

A post shared by NBFootball (@nbfootball) on Mar 16, 2018 at 2:01am PDT On 16th March, New Balance launched a global campaign for its latest Limited Edition football boots, the ‘Conduction Pack’. Created in collaboration with ZAK, New Balance Football’s global creative agency, the campaign includes a suite of global campaign assets that will live […]

New shoe brand Lissom Flyte takes off with strategy, identity and design by Our Design Agency

New shoe brand Lissom Flyte takes off with strategy, identity and design by Our Design Agency

Lissom Flyte, a shoe brand which aids mindful movement, launches with strategy, identity and design by creative branding and communications agency Our Design Agency (ODA). The range, created by Jennifer Markham, founder of shoe brand Jemima Vine, takes inspiration from the philosophy behind moving meditation and mat-based practice. It has support from New York celebrity […]

Nike and AnalogFolk challenge sneaker heads in London to hunt for hidden Kyrie 4 Trainers

Nike and AnalogFolk challenge sneaker heads in London to hunt for hidden Kyrie 4 Trainers

 NBA basketball superstar, Kyrie Irving, took centre stage at London’s O2 Arena when the Boston Celtics faced the Philadelphia 76ers in the eighth NBA regular-season clash in the UK. The game happened to coincide with the highly anticipated launch of the latest Kyrie Nike basketball shoe – the Kyrie 4s. With limited time with […]

Converse’s ‘Forever Chuck. For Every You’ Campaign Launches with AKQA

Converse’s ‘Forever Chuck. For Every You’ Campaign Launches with AKQA

American shoe company Converse, have teamed with creative agency AKQA, to launch their new campaign. ‘Forever Chuck. For Every You’ aims to position Chucks for a new generation of teenagers, showing them that iconic Chuck Taylors are the perfect pair for whoever and whatever they want to be. “Whoever you are, however you identify, there’s […]

Clarks teams up with Disney for Easter Zootropolis campaign

Clarks teams up with Disney for Easter Zootropolis campaign

Clarks, the UK’s leading footwear brand, has joined forces with Disney UK to launch an integrated media campaign which celebrates the release of Walt Disney Animation Studios’ new comedy-adventure Zootropolis, in UK cinemas from March 25th. The campaign, which will run across TV, Digital, Cinema and In-store, follows the success of 2015’s Clarks and Disney […]