Charlie Smith Design collaborates with NewRiver on its shopping centre portfolio design identity

Charlie Smith Design collaborates with NewRiver on its shopping centre portfolio design identity

Property investment specialist NewRiver has begun the phased introduction of a new and refreshed brand identity for its 33 convenience-led, community-focused shopping centres throughout the UK, designed by London studio, Charlie Smith Design. The fresh and modern identity is a new opportunity for NewRiver to support its portfolio of shopping centres across the regions with […]

intu shows no gift is impossible in new Christmas campaign

intu shows no gift is impossible in new Christmas campaign

Shopping centre owner intu has launched a new Christmas advert showing how its retailers come to the rescue in the search for impossible festive gifts. The 30-second film, named ‘The impossible gift’, tells the story of a duckling too young to fly who is finally able to soar into the clouds on Christmas morning, thanks […]

Paco Rabanne and Limited Space #LetItGold with largest advertising installation in UK shopping centres

Paco Rabanne and Limited Space #LetItGold with largest advertising installation in UK shopping centres

Limited Space, the shopping centre media specialist, has unveiled a brand new, media-first advertising format in Bullring, Birmingham that sees PUIG’s Paco Rabanne brand run on the largest advertising installation ever seen in a UK shopping centre. The campaign leads with the giant vinyl installation that measures an impressive 274m2 and is applied directly to […]

New Bicester Village campaign parodies menswear advertising

New Bicester Village campaign parodies menswear advertising

Bicester Village, the designer outlet shopping centre, is launching a humourous new online campaign sending up impossibly perfect menswear advertising and style films. The comical online film, created by Just So, features an immaculately groomed individual who describes himself as “a sculptor, a filmmaker and more”. We meet him in his “enormous studio” as he […]