Mothers are strong, compassionate, nurturing and brave. Just as every colour has its different shades, so does motherhood. City Centre wanted to uncover them all. The regional arm of creative advertising conglomerate, Mullen Lowe MENA, recently launched and executed a two-day activation throughout all City Centre malls in the region. Shoppers were invited to express their […]
Westfield Malls, in partnership with LA-based creative agency of record, Pitch, launched its new holiday campaign, which showcases how the brand wants consumers to experience holiday shopping the same way they celebrate the holidays – through combining joyful festivities, style + spirit, and sanity services. This campaign supports Westfield’s recent evolution of their marketing strategy […]
Westfield has awarded its UK and international CRM business to Havas helia following a pitch. Havas helia won the business after competing against undisclosed agencies. The pitch was run directly by Westfield. Westfield has briefed Havas helia to work alongside a number of internal departments to help develop a best in class customer experience across […]