Jaypore Launches a Digital Campaign to Recognise the Contribution of Female Household Workers

Jaypore Launches a Digital Campaign to Recognise the Contribution of Female Household Workers

Jaypore, India’s craft based designs, has unveiled its #SelfiWithDidi (Selfie with Sister) digital campaign. The campaign aims to recognize and appreciate the versatile and invaluable contribution of the household help in India Puneet Chawla, CEO and co-founder of Jaypore.com, said: “In India, because of the income disparities, household help is often neglected and denied the […]

Samsung launches new campaign for Galaxy S7 and S7 Edge

Samsung launches new campaign for Galaxy S7 and S7 Edge

Samsung has launched a new campaign to introduce the new low light capabilities of the camera in its Galaxy S7 and S7 Edge mobile handsets. The 50 second global spot by Leo Burnett London entitled ‘Sister’, features a young girl who can’t get to sleep as she’s afraid of what lurks within the darkness of her […]