Consumer response to the iPhone launch remains underwhelming according to Future Thinking

Consumer response to the iPhone launch remains underwhelming according to Future Thinking

New research from Future Thinking has found that the consumer response to the iPhone launch remains underwhelming amid a growing backlash against smartphone evolution. 20% of British consumers said: “I don’t want a smartphone – I just want a phone that makes calls.” Only 5% said they planned to upgrade to an iPhone soon after […]

Shazam to Power Nespresso Campaigns for First ­Ever Connected Coffeemaker

Shazam to Power Nespresso Campaigns for First ­Ever Connected Coffeemaker

Shazam, one of the world’s most popular apps for connecting artists and fans, and Nespresso, one of the world’s leading purveyors of high ­quality portioned coffee, announced Nespresso will use Shazam’s visual recognition for its advertising campaigns around the world. Nespresso will start this partnership by leveraging Shazam’s visual­ recognition technology for the launch of […]

Motorola readies ‘unorthodox marketing’ for Moto X launch

Motorola readies ‘unorthodox marketing’ for Moto X launch

Motorola is readying an “unorthodox approach to marketing” to back the European launch of its forthcoming flagship smartphone the Moto X as it looks to build on the sales success of its predecessor the Moto G. The stand-out feature of the Moto X smartphone, on sale in the UK from 1 February, is its touchless […]