ASICS shine bright with new energy saving running shoes

ASICS shine bright with new energy saving running shoes

ASICS’ new GlideRide™ running shoes are powered by GUIDESOLE™ technology, the latest running tech all the way from Kobe, Japan. The ASICS GlideRide™ increases running efficiency by reducing the energy lost at the ankle joint, allowing for boundaries to be pushed and more miles to be covered. London-based creative company, Neil A Dawson & Company, […]

Delve into Lemsip’s ‘Comfort World’ in new commercial

Delve into Lemsip’s ‘Comfort World’ in new commercial

The cold months of winter bring us much entertainment; the antics of Halloween, the joys of Christmas and the resolutions of the new year create a cosy consciousness, leaving us feeling all warm inside. However, a bothersome cold or persistent flu is inevitably enough to switch our festive spirit for one of disgruntlement, where our […]

Smoke & Mirrors unveil new teaser film as Aston Martin select Robi Walters as Artist-in-Residence

Smoke & Mirrors unveil new teaser film as Aston Martin select Robi Walters as Artist-in-Residence

Contemporary artist, Robi Walters, has been announced as Aston Martin’s Artist-In-Residence at a ‘defining period’ in Aston Martin’s history. Infamous for creating beautifully re-worked collages from discarded materials, Walters boasts an extensive celebrity collectors list, including Thandie Newton, Usain Bolt and 2 Michelin starred chef, Tom Kerridge, for whom he recently created the restaurant artworks […]

Lemlift Encourage Viewers to ‘Ditch the Winter Look’ in New TV Campaign

Lemlift Encourage Viewers to ‘Ditch the Winter Look’ in New TV Campaign

Health giant Reckitt Benckiser have released Lemlift, a dissolvable supplement designed to support the immune system with Vitamin C and Zinc. With the dog days of summer far behind us and the cold, wet and blustery commutes of winter ever encroaching, Lemlift’s debut ad, ‘Winter Look’, features a vibrant character animation, fully intent on combatting […]

Heineken Craft First Ever TVC for Beer Brand, Maltsmiths

Heineken Craft First Ever TVC for Beer Brand, Maltsmiths

 Launched by Heineken in 2017, Maltsmiths aim to target beer curious consumers who are yet to expand their repertoire and sample craft beer. The new advert, created by St Luke’s and directed by RSA’s Jake Scott, features a duo of Brewers dancing their way through the working day to reveal a lager that’s ‘as […]

Gigi Hadid graces Piccadilly billboard for historical unveiling of new screens

Gigi Hadid graces Piccadilly billboard for historical unveiling of new screens

November 7 marks the launch of Gigi Hadid’s new line of cosmetics for Maybelline New York via L’Oreal. The new line makes its debut as part of the unveiling of the recently updated Piccadilly Circus billboard screens, following the lights prolonged shutdown to allow for the technological upgrades. The last time all the lights were […]

Rock Hound creates ‘2 Wheels vs Gravity’ in record time for Shell ADVANCE

Rock Hound creates ‘2 Wheels vs Gravity’ in record time for Shell ADVANCE

Smoke & Mirrors’ content agency Rock Hound have created Shell ADVANCE’s latest spot, ‘2 Wheels vs Gravity’. Echoing the drama of the spot, Rock Hound completed the project in the record time of just 12 hours. Rock Hound, Producer, James McLaughlin says: “Shell ADVANCE, ‘2 Wheels Vs Gravity’ began with a clear vision, a contest […]

Donna Head Joins Smoke & Mirrors London

Smoke & Mirrors are delighted to announce that Donna Head will join their team in Poland Street, Soho as an Executive Producer on July 2nd 2016. The move marks her departure from Amsterdam where she helped launch a new base for Finger Music. Commenting on Donna’s arrival, Global Managing Director of Smoke & Mirrors, Gary Szabo […]