Tribal Worldwide London, adam&eveDDB and Snapchat have come together to create the world’s first mobile phone-based interactive GTI race track for Volkswagen UK, connecting with GTI admirers across the UK and using cutting edge Augmented Reality (AR) to celebrate the joy of driving and deliver the latest instalment of the Volkswagen GTI ‘People’s Supercar’ campaign. […]
Fanta, Snapchat and digital agency Movement are helping teens transform this Halloween, with a campaign that spans in 14 markets across Western Europe. Halloween is a key time when teens experiment with their identity, particularly those aged 16 to 19. Fanta is helping them transform, by releasing empowering tools and experiences that will allow teens […]
Have you ever been so excited about something that you wanted to tell the world? Well, McDonald’s Canada and Cossette took that concept to new heights on #NationalFrenchFryDay and gave McDonald’s fans an opportunity to shout their love of fries across Canada. McDonald’s launched the first-ever FRIESTREAM, a live stream of a drive-thru speaker […]
To celebrate the launch of Years & Years’ new album, Palo Santo, media agency UM have brokered a deal in which technology agency Byte London have created a first ever augmented reality (AR) experience for Spotify. Working in close partnership with Spotify’s UK Marketing Team and with marketing technology agency Byte London, which designed the […]
Firmly on tourists’ must-see list, there’s no doubting the enduring status of Paris as one of the world’s most popular and beautiful capitals. Well, at least that’s what you’d think. But never one to rest on its laurels, the Paris region realised that it was important to re-establish this position amongst a younger millennial audience. […]
One-fourth of all UK digital ad spending is set to go to social networks this year as marketers increase their spending on platforms like Facebook, Twitter and Snapchat to over £3bn. According to eMarketer, UK marketers will spend £3.3bn on social network advertising this year, up 24 per cent from 2017. This forecast has been […]
As part of its strategy to prove itself to be a 21st century digital ‘smart’ city and attract more young people, the Paris region, in partnership with digital innovation agency IRM, is launching a campaign using Snapchat filters during its annual Fashion Week. The project forms part of French President Emmanuel Macron’s plan to transform […]
O2 has unveiled the evolution of its galvanising #FollowTheRabbit campaign, created by VCCP. Building on the success of 2017’s launch and the mantra that life doesn’t come with catch up, 2018’s campaign focuses on the power of shared life experiences that only live music can offer. At the heart of the campaign is that in […]
Snap is getting further into creating its own content and is just the latest tech company to do so, partnering with US media giant NBCUniversal. They will work together to produce scripted shows for the messaging app Snapchat, the two announced early this morning. Snap has already dipped its toes in the waters of TV-style content, […]
Brands using Snapchat to reach teenagers could be misguided according to new research, which finds that only 14% of users aged 16-24 use the app to find new products and brands to try. However, that figure rises to one in five (21%) among users aged 25-34. The findings come on the eve of Snapchat’s fifth […]