Global use of #ad on Instagram grows by 44% in first half of 2018, according to Buzzoole

Global use of #ad on Instagram grows by 44%  in first half of 2018, according to Buzzoole

Influencer marketing company Buzzoole released the results of research on the use of #ad and #sponsored on Instagram in the first half of 2018. The influencer marketing brandtech company was able to measure the growth of Influencer Marketing campaigns run across social media and found that overall, Instagram posts tagged with the hashtags #ad and #sponsored […]

Modern English launch #DuaMoods for Warner Brothers Records

Modern English launch #DuaMoods for Warner Brothers Records

Creative technology agency Modern English have launched a ‘facial recognition playlist generator’ for music sensation, Dua Lipa. The ground-breaking new web-app uses an online social messenger premise to allow fans to interact with a Dua Lipa chat-bot and upload a selfie that is analysed to give them a personal playlist based on what mood their […]

Godrej protekt’s social experiment urges parents to let their kids enjoy the monsoons

Godrej protekt’s social experiment urges parents to let their kids enjoy the monsoons

 Godrej protekt, a range of hand hygiene products from Godrej Consumer Products Ltd., launched a new campaign featuring a social experiment that attempts to convince parents to not take away the joy of monsoons from their kids. And while children enjoy the monsoons, Godrej protekt handwashes vouches to keep them safe. The brand has […]

Marketing to Parents – How to Have a Stand out Summer…

Marketing to Parents – How to Have a Stand out Summer…

Content marketing remains healthy, vibrant and growing voraciously. The stats are staggering: in 2011, a study showed that 27 million pieces of content were shared every day, and today 3.2 billion images are shared daily. With this much content out there, how do you make content work for you and what’s the right kind of content […]

England may not have won the World Cup but… when it comes to social media Screwfix really scored!

England may not have won the World Cup but… when it comes to social media Screwfix really scored!

Figures just released by Foresee Insight, a company that measures digital reach, shows that of the Top 10 World Cup commercials on social media: Screwfix topped their league Not only were Screwfix proud sponsors of ITV World Cup match coverage, but Screwfix’s ad on ITV received the highest positive sentiment of 79%. The Omnichannel retailers’ […]

We Are Social celebrates a decade of social media’s influence on culture with an exclusive art exhibit in London

We Are Social celebrates a decade of social media’s influence on culture with an exclusive art exhibit in London

Global socially-led creative agency, We Are Social marked the increasing impact of social media’s influence on global culture with an exclusive art exhibition in London. Working in collaboration with 10 artists from across the globe, the event showcased original pieces of art – using media from print to projection – each iconising social media’s most […]

Marcus Thomas unveils new Instagram campaign for the Ohio Lottery

Marcus Thomas unveils new Instagram campaign for the Ohio Lottery

To support the Ohio Lottery’s efforts to grow its Instagram community, Marcus Thomas has transformed the social channel into an interactive platform. Through a creative campaign launching this summer, consumers have a chance to “catch” Benjamin Franklin by taking a screenshot of him and sharing it on Instagram including #FastGrabTuesdays and tagging @ohlottery for a […]

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