[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/New_look_for_Premier_League_from_2016_17-474457592.mp4[/KGVID] February 9 saw the launch of a new visual identity for the Premier League, which will be used from Season 2016/17 onwards. Working in partnership with global agency DesignStudio and Robin Brand Consultants the League has created an identity that includes a modern take on the lion icon – a symbol that […]
Kerry Foods-owned Mattessons, and Saatchi & Saatchi London, announced the launch of a new UK-wide campaign that aims to disrupt the status quo of the nation’s snacking habits, and incite a revolt against crisps. The ad stars the ‘Snackarchist’, a geeky, tongue-in-cheek character who embodies the Mattessons rebellious spirit, and breaks all sorts of rules […]
Innocence in Danger, the charity for the protection of children from abuse and violence, has launched a press and outdoor campaign highlighting the potential dangers that lurk within the internet. The campaign, created by McCann London, features a seemingly innocent message from an online conversation. However, there is more to this message than would meet […]
J. Walter Thompson and Mirum Singapore have launched The Social Team, a new social media offering that provides clients access to digital, analytics, content, strategy and creative expertise across both agencies through one specialized team. “This is all about creating synergies for our clients. We’ve got social media expertise on both our agencies, we’ve got […]
The London 2012 Paralympic Games set a new benchmark for the profile of Para sport. For two weeks disabled people were defined by what they could do, rather than what they couldn’t. As a headline sponsor of the Games, BP played its part in helping to achieve this. To continue its support of Para sport, […]
Emirates continues to engage with its fans far and wide as it becomes the first airline to hit the coveted one million follower mark on Instagram. The remarkable achievement positions Emirates as the largest transportation brand on the popular photo and video-sharing platform. Recently named the world’s most valuable airline brand, Emirates launched its Instagram […]
Irish cider brand Magners is seeking to cement the age-old link between alcohol and dating by releasing a tongue-in-cheek dating app for lovelorn hipsters –Tinster. Produced by Host Singapore the campaign features an online film and microsite to hook up lonely glockenspiel artists, facial hair aficianados and those with a passion for ironic vintage jumpers. […]
GroupM APAC has signed a deal with Japanese messaging app Line to give its clients better access to new commercial products and training. Brand accounts are closely monitored on Line to ensure no fake accounts exist, according to the messaging app. The partnership will mean GroupM clients can use official accounts to speak to customers, […]
The creator of Blue Monday is in the Canary Islands replying to tweets from all over the world with the hashtag #BlueMonday. And bombarding social media with relevant and revitalising #STOPBlueMonday messages. Because January 18 is the saddest day of the year, the Canary Islands, in partnership with DEC BBDO, launches a social dayketing initiative without precedent. […]
Facebook is reportedly testing an extension of Facebook to the mobile web. According to AdExchanger, the social network giant is one month into a test involving around 10 publishers, including social publisher, Diply. Up until now, Audience Network ads have only been available in-app. If Audience Network is fully deployed to the mobile web, it […]
