Sony Visualise Thirty-Five Years of TV And Blade Runner In Intriguing Ad

Sony Visualise Thirty-Five Years of TV And Blade Runner In Intriguing Ad

Blade Runner ad mirrors thirty-five years of television alongside launch of new sci-fi blockbuster To coincide with the eagerly anticipated release of Blade Runner 2049, Sony and Dentsu Japan take viewers on an uber stylish Blade Runner nostalgia trip from the 1982 to 2017 in its latest commercial to promote Bravia televisions.  Taking us through […]

Sony gears up for PlayStation4 launch with Tinie Tempah partnership

Sony gears up for PlayStation4 launch with Tinie Tempah partnership

Sony has signed up Tinie Tempah to help promote the launch of the long-awaited PlayStation4 ahead of its UK release on 29 November. The deal sees Tinie appearing in an interactive documentary – ‘A Demonstration of Play’ – which captures the different aspects of Tinie’s life, featuring exclusive scenes of the music stars downtime, trialling […]

CP+B Reveals Big Xbox One Invitation

CP+B Reveals Big Xbox One Invitation

The battle of the 4th gen consoles is well underway. CP+B have revealed their TV campaign for Xbox One which launches in the U.S. this Sunday night during Sunday Night Football on NBC, and will subsequently roll-out around the world. Titled “Invitation,” the advertising is centered on an invitation to fans to enter a new […]

Sony Takes First Steps In Ad Overhaul

Sony Takes First Steps In Ad Overhaul

Sony is shaking up its global agency relationships, with reviews of the mobile and electronics media accounts coinciding with the appointment of Adam & Eve/DDB to handle global advertising for Sony Mobile The company is holding two separate media pitches. A series of regional pitches for the Sony Electronics account are taking place alongside a […]