Soul are on a mission to help people stay warm this Christmas

Soul are on a mission to help people stay warm this Christmas

Getting home after the office Christmas party can be tough. And getting your key in the door when you’ve had a few can be even harder. Creative agency Soul have come up with the solution. They’ve created ‘Tiddly Popped’ – a fun interactive game that helps people train for the inevitable this festive season. Inspired […]

Charity urges US chemical giants “Don’t Bury Bhopal”

Charity urges US chemical giants “Don’t Bury Bhopal”

A $130 billion corporate mega-merger is the target of a hard-hitting new campaign by UK charity The Bhopal Medical Appeal, which cares for survivors of the world’s worst industrial disaster. Created by Soul, the campaign uses a simple animated film to combine the corporate logos of Dow Chemical and DuPont. As the two logos merge […]

Tom Cheesewright on what the future holds for the marketing industry

Tom Cheesewright on what the future holds for the marketing industry

Standing in other people’s shoes is crucial to effective communications, yet technology and AI are changing our world at a continually accelerating pace. And so, at an event in central London recently, creative direct marketing agency Soul asked applied futurist and author Tom Cheesewright what he thinks the world will look like in five, ten or 20 years […]

Soul launches ‘Donate Locate’ app for The Connection

Soul launches ‘Donate Locate’ app for The Connection

Creative direct marketing agency Soul has developed the concept for a new app on behalf of The Connection at St Martin’s that is set to change the way we help the homeless. Homelessness charities often tell the public not to give to homeless people on the street because the money is often spent on alcohol […]

Soul creates Unewesual campaign for Yorkshire Building Society’s support of the Tour De France 2014 Grand Départ

Soul creates Unewesual campaign for Yorkshire Building Society’s support of the Tour De France 2014 Grand Départ

Creative direct marketing agency Soul has brought to life an ambient campaign for Yorkshire Building Society (YBS), in support of the Society’s sponsorship of the Tour de France Grand Départ. 150 sheep in Yorkshire have had their wool dyed yellow in honour of the Tour de France leader’s famous yellow jersey. Soul has teamed up […]