Over 30% of Brits would let brands sponsor their photos on social media, according to OnBuy

Over 30% of Brits would let brands sponsor their photos on social media, according to OnBuy

Brand engagement with consumers has significantly evolved over time. The rapid rise of the internet and social media has facilitated companies with a growing variety of platforms to create more personalised interactions with their brand. This in turn has enabled brands to harvest loyal consumers who follow their every action and become early adopters of […]

OVO Energy named title sponsor of Tour of Britain, Women’s Tour and Tour Series for 2018 and 2019

OVO Energy named title sponsor of Tour of Britain, Women’s Tour and Tour Series for 2018 and 2019

OVO Energy announces a two-year commitment as title sponsor of the 2018 and 2019 Tour Series, Women’s Tour and Tour of Britain, the most prestigious professional road races in the UK cycling calendar. The company first sponsored the OVO Energy Women’s Tour and Tour of Britain last year in 2017. OVO Energy is the leading independent energy […]

Mastercard renews UEFA Champions League partnership

Mastercard renews UEFA Champions League partnership

UEFA announced the extension of Mastercard’s partnership with the UEFA Champions League for the 2018-21 cycle, continuing its relationship with the leading global payments and technology company which began in 1994. The agreement also includes sponsorship rights for the UEFA Super Cup in 2018, 2019 and 2020. For over 20 years Mastercard has been a […]

Wahoo announces sponsorship of Sniper Cycling

Wahoo announces sponsorship of Sniper Cycling

Wahoo, a leader in connected fitness devices, announced it will be supporting Sniper Cycling, consisting of the Belgian Crelan Charles Cyclocross team and Veranda’s Willems-Crelan-Charles road cycling team led by two-time Cyclocross World Champion Wout van Aert. The team has selected three key products from Wahoo’s ecosystem to support their training and racing efforts: the […]

Young’s Seafood Launch Biggest Ever Multimedia Campaign

Young’s Seafood Launch Biggest Ever Multimedia Campaign

Young’s Seafood Limited, the UK’s leading fish and seafood company, is investing heavily in the Frozen fish category with its biggest ever advertising campaign. The £5 million pound campaign will lead with Gastro TV advertising and, in a first for Young’s, a six-month TV sponsorship on UKTV’s Drama channel. Young’s brand ambassador, Malcolm the Cat […]

Cathedral City Announces Sponsorship of ‘Britain’s Brightest Family’ on ITV

Cathedral City Announces Sponsorship of ‘Britain’s Brightest Family’ on ITV

Cathedral City, one of the UK’s favourite cheese brand, returns to TV screens this January, sponsoring brand-new ITV family quiz show Britain’s Brightest Family. The sponsorship, arranged through media agency UM, launches on 10th January and is supporting episodes of ITV’s new family-focused knock-out quiz hosted by The Chase Governess, Anne Hegerty. It marks Cathedral […]

UFC and Modelo Announce Partnership

UFC and Modelo Announce Partnership

UFC, the world’s premier mixed martial arts organization and Modelo Especial, the nation’s fastest growing imported beer, announced a new multi-year marketing partnership that establishes Modelo as the “Official Beer and Malt Beverage” sponsor of UFC in the United States. “Modelo is an amazing brand that shares UFC’s unmatched commitment to its fan base,” UFC […]

Search Advertising is Far from Sticky Business

Search Advertising is Far from Sticky Business

Fans of competitive baking eagerly awaited the return of the Great British Bake Off (GBBO) on Channel 4 at the end of August. Now in its eighth series, the popular prime-time amateur baking competition is still a hit with viewers, despite the news earlier in the year that it was moving from the BBC to […]

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