Just Eat announced its sponsorship of The X Factor for the third year running with a series of light hearted idents, created by McCann London. The idents celebrate the joy of a Saturday night takeaway coupled with the nation’s favourite talent show to illustrate that joy can come in many forms. In the 5”, 10” […]
As Rugby World Cup 2019 kicks off, worldwide partner Mastercard is celebrating the inclusive spirit and innovation that makes rugby a uniting force for fans and players around the world. “Connecting with people through their passions is at the heart of how we bring Priceless to life all over the world,” said Raja Rajamannar, Mastercard Chief Marketing […]
Dacia launched a content series in partnership with Hearst UK & The Telegraph. ‘A Hero’s Journey’ tells engaging stories about individuals from the GB Lions team, as well as England Women’s and Wheelchair Rugby teams. The three-part series is the latest activation in Dacia’s four-year long Rugby Football League (RFL) sponsorship, secured and developed by […]
Holiday Inn & Holiday Inn Express have partnered with Absolute Radio to support radio’s biggest ever comedy night: Absolute Radio Live with Holiday Inn & Holiday Inn Express, in aid of Stand Up To Cancer, in a brand awareness campaign seeking to ‘reconnect the nation’ and champion real-life meet-ups for friends, family and colleagues across the […]
Car brand Hyundai UK has revealed a set of new idents to support its sponsorship of ITV Drama, as part of its ‘Progress’ campaign. The push was developed in collaboration with creative lead agency Innocean UK, with media planning and buying by Havas Media and Jump, Havas Group Media’s content and partnerships hub. The idents, […]
New York Bakery Co. is bringing the authentic taste of boiled and baked New York style bagels to Comedy Central’s FriendsFest this summer. The airstream activation, created by London-based experiential agency Hot Pickle, will serve festival revellers in Manchester (until 18th August), Bristol (23rd August-1st September), Milton Keynes (6th-15th August) and London (20th-29th September). The […]
Football commentators and pundits hanker for their favourite Just Eat takeaways in six launch idents created for the food delivery brand’s first ever BT Sport sponsorship, across the Premier League and Europa League. More will be rotated in throughout the season. Created by McCann London, the idents hack BT football moments and footage, reinventing them with a […]
Renault has launched its latest campaign ‘The Getaway’ starring brand ambassador and legendary French striker Thierry Henry for its sponsorship of Sky Sports’ coverage of the Premier League. Shot in the style of a classic getaway movie, we see Thierry Henry play the role of ‘The Transporter’ whose mission is to help football fans ‘Get […]
Reinforcing and expanding on its six-year relationship with Sky even further, Screwfix has become the first-ever ‘Official Partner’ of the Sky Sports Football channel after signing a sponsorship deal for the forthcoming 2019/20 season. The seven-figure deal brokered between Sky Media and Wavemaker will see Screwfix exclusively sponsor Sky Sports’ broadcast and digital coverage of […]
The beautiful game continues to be part of this country’s DNA and TalkTalk is delighted to announce its first move into this exciting world by sponsoring Salford City FC. Kicking off at the start of the 2019/20 season, the five-year deal comes ahead of the relocation of TalkTalk’s Headquarters to the Soapworks in Salford Quays […]