Minutes before the start of the 2018 FIFA World Cup South American’s qualifiers match, between Uruguay and Argentina on August 31, the audience could see Luis Suarez and Lionel Messi, respectively the captains of each country’s national team, entering the football field wearing jerseys with the number 20 and 30. Buenos Aires based agency, Mercado […]
When Renault started in Formula One, 40 years ago, they equipped their car – the RS01 – with a revolutionary turbo-charged engine. As it was foreseeable, when new technologies are introduced, technical difficulties and reliability problems cropped up. So the yellow RS01 often entered the stands lane streaming white smoke. Ken Tyrrell, the boss of […]
Heinz Yellow Mustard is marking its partnership as the new Official Mustard sponsor of the NFL in the UK with an integrated campaign created by creative social agency Media Bounty. Heinz’s partnership with NFL UK is brought to life through the Ultimate Playbook, a series of creative assets designed for social, print and outdoor channels, […]
Mirum, the global digital agency of makers, believers and make believers, is pleased to announce the launch of ‘Full Bloom’, an integrated marketing campaign encompassing print, digital banners, out of home and on-site venue signage. The campaign showcases the world-class tennis players participating in the renowned BNP Paribas Open, woven into the natural beauty and […]
McDonald’s has appointed Leo Burnett London to amplify its sponsorship of the FIFA World Cup across global markets. The agency, which works on McDonald’s UK business, won the business following a pitch process that involved McDonald’s other roster agencies. It follows the agency’s global ‘McDelivery’ win, which will see the Leo Burnett London support the […]
Just for Men has confirmed its UK sponsorship agreement with the National Football League (NFL), which commences from August 2017. The leader in men’s hair colour is looking to drive awareness and accelerate growth by investing half a million into marketing during this season alone. The milestone deal will see Just for Men serve as […]
Eurosport Digital, the direct to consumer business within Eurosport – one of Europe’s leading sport destination, which is owned and operated by Discovery Communications – has appointed MullenLowe London as a full service European agency partner following a competitive pitch. The appointment includes Media, Creative and CRM. This is the first time Eurosport Digital have […]
As Mo Farah stepped onto the London Stadium track to compete in his final campaign for double gold, Nike’s new film ‘Smile’ celebrated the tremendous sacrifice and resilient mindset behind his record-breaking track career… and unbeatable smile. “Most people perceive Mo as the guy who smiles and throws his Mobot around. However, this film chronicles […]
Big Al’s Creative Emporium kicks off the Premier League season with two new ‘unbelievable’ TVCs for Ladbrokes, featuring the nation’s favourite football pundit, Chris Kamara. Created and produced by Big Al’s, the campaign marks its first work for Ladbrokes since winning the £40m account earlier this summer. In ‘Penalty’ and ‘Salmon’, Kammy lends his iconic […]
Creative agency Young & Laramore have launched two campaign for Louisville Slugger’s Baseball and Fastpitch brands. Each campaign includes print, online video, social and banner ads. Baseball For Slugger’s 2018 launch Young & Laramore developed a campaign around a truth of baseball: every swing no matter a home-run in batting practice or a foul ball in a […]