[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/New_look_for_Premier_League_from_2016_17-474457592.mp4[/KGVID] February 9 saw the launch of a new visual identity for the Premier League, which will be used from Season 2016/17 onwards. Working in partnership with global agency DesignStudio and Robin Brand Consultants the League has created an identity that includes a modern take on the lion icon – a symbol that […]
The National Basketball Association (NBA) and premium sports website SPOX.com, part of Perform Media Deutschland GmbH, announced an expanded multiyear partnership to provide season long digital content on NBA.de, the NBA’s official online destination in Germany. SPOX.com, named “Best Sports Website 2015” at last year’s National German Sports Journalists ceremony in Hamburg, will offer fans […]
Global brand design consultancy, Elmwood, has teamed up with Chris Boardman MBE to reinvigorate the Olympian’s range of bicycles and accessories. Boardman, which launched in Halfords on 29 January 2016, offers products to suit everyone from first time riders, commuters, extreme cycling hobbyists to semi–pro riders. In a fierce market, with some serious players competing […]
ITV Commercial announces it has signed a two-year sponsorship deal with car manufacturer Peugeot. The partnership, brokered between ITV and OMD UK, includes sponsorship of ITV’s coverage of the RBS 6 Nations tournaments in both 2016 and 2017 and includes all England, Ireland and Italy home matches. It covers broadcast sponsorship, highlights shows and a […]
Continental Tyres has appointed International content company, The Moment, as its creative agency to lead its UEFA Euro 2016 sponsorship campaign. The Moment has been tasked with creating an integrated digital and experiential campaign aimed at increasing awareness and brand advocacy of Continental Tyres as a UEFA Euro 2016 sponsor, whilst highlighting the key message […]
The London 2012 Paralympic Games set a new benchmark for the profile of Para sport. For two weeks disabled people were defined by what they could do, rather than what they couldn’t. As a headline sponsor of the Games, BP played its part in helping to achieve this. To continue its support of Para sport, […]
Pokémon has unveiled an extended version of its first-ever Super Bowl ad, which is slated to run at the beginning of the third quarter on game day. The spot (above) was shot in Rio de Janeiro and encourages Pokémon fans to ‘train on’ in all aspects of their lives, whether it’s football or chess. The […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/30sec_BPA_HD_MASTER-MPEG-4_1920x1080_YouTube.mp4[/KGVID] The British Paralympic Association urged the British public to help ‘Supercharge ParalympicsGB’ and show their support for our athletes over the course of 2016 and beyond. Supercharge ParalympicsGB is the first time that the British Paralympic Association (BPA) has launched such a major public facing campaign to generate support and raise funds for […]
For more than 40 years, Nike has called the greater Portland area home. Beyond centering its headquarters in the region, the company has both committed to and developed strong ties within the community. “We’re proud of our long history of partnership with the City of Portland and believe that the Biketown bike share program is […]
The Premier League is seeking its first creative agency as it undergoes a major brand overhaul. For the first time in its 23-year history, the Premier League will operate without a corporate sponsor from next season. It is looking at how best to maximise a “clean” brand. Agencies have been contacted directly with a brief […]
