New Ask Me campaign brings St John impact to life this Christmas

New Ask Me campaign brings St John impact to life this Christmas

Today St John Ambulance launches the next phase of its ‘Ask Me’ campaign with a story set to touch the hearts of millions and highlight the real-life impact St John makes across the country, this Christmas.  Launching across major national radio stations and Spotify, this time the charity is focusing on sharing one cardiac arrest survival story, told through the experiences of the people whose lives St […]

Recipe launches C.A.R.E for a Heart campaign for St John Ambulance

Recipe launches C.A.R.E for a Heart campaign for St John Ambulance

Independent creative agency Recipe has worked with St John Ambulance to create online video content for the first aid charity’s latest awareness campaign. Based around the acronym ‘C.A.R.E.’ [Closest defibrillator. Arrest? Resuscitate. Early defibrillation.], Recipe has created four simple animated videos that inform how you can care for a loved one’s heart in the event […]

London cabbies to become Capital’s new life-savers

London cabbies to become Capital’s new life-savers

Black cabbies are to become London’s new emergency responders by learning how to handle acid attacks, terrorist incidents and medical crises. mytaxi, the e-hailing app, has developed the Knowledge+ to provide tools for its 17,500 drivers with essential health, safety and people skills for coping with new challenges in the capital. The pioneering programme, which […]