New research by UM shows the negative stereotyping faced by those with disabilities – and advertisers have to do better

New research by UM shows the negative stereotyping faced by those with disabilities – and advertisers have to do better

New research has revealed that extent to which the mentally and physically disabled are being harmfully affected by stereotyping in the UK – and the role being played by advertising and the media. The mentally disabled are the most likely to be negatively stereotyped by society (64% think so, rising to 75% among those actually […]