Mention Me’s research reveals the importance of brand ethics for customer advocacy

Mention Me’s research reveals the importance of brand ethics for customer advocacy

Mention Me’s second annual survey report into customer advocacy and referral trends, reveals what motivated UK consumers to refer brands in 2018, which sectors and brands were most referable, and which qualities were most likely to drive a brand recommendation. Personal recommendations score highly with 36% of those questioned saying they had recommended a brand […]

Heart-broken Britain falls out of love with Valentine’s as it becomes a ‘day for fools’

Heart-broken Britain falls out of love with Valentine’s as it becomes a ‘day for fools’

14th February is a day which has become synonymous with a sea of red roses up and down the country, extravagant proposals and pledges of undying affection. However, according to new research from Walnut Unlimited, this love affair is now officially over.  According to the research, which questioned 2,053 people over the age of 18 from across Great Britain, 64% will […]

New UM research shows the UK’s appetite for on-screen diversity

New UM research shows the UK’s appetite for on-screen diversity

With Black Panther picking up seven Oscar nominations, including Best Picture, new research has revealed how much UK audiences now expect and appreciate diversity on screen. Six out of ten Brits (60%) say they like watching TV and films with diverse casts, rising to 64% of those aged 16-24, while a similar number (61%) believe […]

New parents dissatisfied with travel brands, according to d.fferent research

New parents dissatisfied with travel brands, according to d.fferent research

New research out on February 12 reveals first time parents are dissatisfied with travel brands, with 72% reporting feeling unhappy with comms from the sector. The research, conducted by advertising agency d.fferent, surveyed consumers in five key life stages about their opinions of travel brands. The results uncovered the comms desired by students, home movers, […]

96,000 UK retailers failing to recognise value of effective pricing

96,000 UK retailers failing to recognise value of effective pricing

Around 96,000 UK retailers are putting their business at risk by failing to grasp the importance of an effective pricing strategy. The figure was published in a report by pricing and automation specialist, Omnia Retail, which questioned retail businesses on the scope and efficacy of their pricing processes. Although almost all (96%) of the organisations surveyed said they […]

The Economist Group reveals five ways to achieve more successful content marketing programmes

The Economist Group reveals five ways to achieve more successful content marketing programmes

The Economist Group announced the findings from its latest global content marketing study, ‘Cracking the Content Code’. The white paper is based on analysis of The Economist Group’s own client content programmes over a 12-month period: more than 50 microsites created for brands in the US, EMEA and APAC as well as all media units […]

Commercial radio 2018 ad revenue tops £700m for the first time, says Radiocentre

Commercial radio 2018 ad revenue tops £700m for the first time, says Radiocentre

Commercial radio took a record total of £713.3 million in ad revenue in 2018, breaking the previous 2017 record of £679.2 million, according to new figures from industry body Radiocentre. The 5.1% increase year-on-year marks the third consecutive year of record-breaking revenues for the medium.  This news comes on the day that commercial radio also […]

UK consumers buying from brands that take a stand on issues they care about & ditching those that don’t, says Accenture

UK consumers buying from brands that take a stand on issues they care about & ditching those that don’t, says Accenture

Over half of UK consumers (53 percent) prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don’t, according to new research from Accenture. The fourteenth annual Accenture Strategy Global Consumer Pulse Research – ‘From Me to We: The Rise of the […]

Buzzoole creates industry’s first ever Influencer Marketing benchmark

Buzzoole creates industry’s first ever Influencer Marketing benchmark

Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report. It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing. Until now it has been impossible for clients and agencies to compare influencer marketing campaigns against other media. However, by […]

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