Over 79% of the UK’s Generation Z snack more than once a day, making it the largest age group for demanding immediate snacking food according to the latest research by leading brand, packaging and innovation specialist Sun Branding Solutions. Generation Z (people born from the mid-1990s to the early 2000s, a larger section of society […]
Busy consumers are forcing brands and retailers to develop new style products and services to keep up with their constant on the go lifestyles. Seven in ten shoppers say convenience is more important than five years ago when it comes to shopping and almost one in five demand same day delivery when ordering online, reveals […]
Green Gate, the health and wellness brand famous for selling superfood blends and supplements has diversified into skincare, with design experts Parker Williams, part of the Sun Branding Solutions group, undertaking the packaging and brand design. With the introduction of an organic skincare range, the brand took its first foray into health and beauty The […]
Consumers are increasingly taking charge of their own wellbeing and have become experts on their own health and beauty needs, choosing products that suit their lifestyles. A whitepaper from leading brand and packaging design specialist Sun Branding Solutions reveals that while this growing ‘betterment’ trend presents brands and retailers with a huge opportunity, they need […]
Brands are warned they need to think omnichannel if they want to remain on customers’ shopping lists in the future, says packaging solutions company Sun Branding Solutions. While online has been part of our lives for 22 years and in the UK online spend now accounts for 15% of overall retail turnover, around £1billion a […]
Brand and packaging design expert Sun Branding Solutions has hired Guy Douglass as creative strategy director to strengthen its creative studio in the North. Douglass’ remit covers both brand strategy and client development, harnessing his 20 years of brand and packaging expertise. He will manage the Yorkshire-based creative team, reporting in to Simon Gore, group […]
Brand and packaging design expert Sun Branding Solutions has launched bespoke product management software system, SUNrise, to make getting products to market quicker and easier. The tool, aimed primarily at brands and FMCG retailers, is designed to simplify and accelerate the product launch process. From the first big idea through to design and beyond, SUNrise […]
Sun Branding Solutions has appointed Julie Hall as sales director to lead its new business strategy across target markets in Europe and North America. Hall will be responsible for developing and executing all key growth sales strategies, tactics and action plans. Prior to Sun Branding Solutions, Hall was sales director at GreenBottle Ltd., a start-up […]