DECIDE provided visual identity for P&G, Superdrug and Marie Curie’s #FeelSuper campaign

DECIDE provided visual identity for P&G, Superdrug and Marie Curie’s #FeelSuper campaign

In honour of a successful three-year partnership between Procter & Gamble brands, beauty retailer Superdrug and charitable organisation Marie Curie, creative marketing agency DECIDE developed the #FeelSuper campaign. DECIDE was tasked with assessing the current in-store environment in Superdrug and proposing a new visual identity that not only spotlights the key brand ambassadors, Frankie and Marvin, but also fits […]

Brandon Reveals Natural Identity and Packaging Design for New Carb-Lite, Low Sugar Snack Bar Range, Atkins Harvest

Brandon Reveals Natural Identity and Packaging Design for New Carb-Lite, Low Sugar Snack Bar Range, Atkins Harvest

Health and wellness food company Atkins Nutrition has launched Atkins Harvest, a new sub range of carb-lite, low sugar, gluten free bars, into the UK with strategy, identity and packaging design by Brandon. The new range aims to move Atkins into the gluten free aisle, as the trend for healthy eating continues to sweep the […]

Biles Inc. designs Infrared protection sunscreen from Superdrug

Biles Inc. designs Infrared protection sunscreen from Superdrug

Biles Inc. was briefed by Superdrug to extend its best selling Solait sun lotion range to include Infrared protection variants. Damage from infrared rays is relatively unknown in the UK but awareness is growing quickly in markets such as Australia. Superdrug is launching special products that help ensure the consumer has protection from infrared rays […]