Uber premium, uber clean and uber optimised: Performance Lab is a new range of high-performing supplements set to outshine its competitors. Comprising of both Performance Lab and Performance Lab SPORT, the cutting-edge range of vitamins and minerals is pioneering in its approach and wanted to be seen as a legitimate choice for those looking for […]
Leading sports nutritional brand SCI-MX, future-proofs its brand with a new positioning and design strategy. Its challenges were to stand-out in an increasingly crowded market place and introduce the brand to a new audience. The solution is a bold creative treatment with a triangular graphic, symbolising strength and peak performance, to motivate consumers to achieve […]
BTL Brands, the independent branding agency for startups, has launched Chapter 2 (C2), a new wellness and protein brand, in France. The brand concept is born from the founder’s next chapter in his career, from having built a small empire of six gyms in Nimes, France. From creating the brand name and personality, to building […]
Award winning brand design consultants WPA Pinfold, have designed a unique range of on-the-go single serve sachet supplements for Body Sculpture. Body Sculpture is a global fitness brand with over 50 years’ experience in the fitness market. It was through this experience that they saw a gap in the market and decided to launch the range […]