Optiat becomes UpCircle – with help from Studio More and Reed Words

Optiat becomes UpCircle – with help from Studio More and Reed Words

Sustainable skincare start-up Optiat emerges victorious from the Dragons’ Den to relaunch as UpCircle, with strategic brand support from creative brand design agency Studio More and writing agency Reed Words.  The two agencies worked with Optiat to create a new brand that enables the founders to tell a richer, more consistent story, building a visual […]

Uniti offers green vision for post-Brexit UK automotive industry

Uniti offers green vision for post-Brexit UK automotive industry

Following Uniti’s announcement to establish its pilot production plant in the UK, the Swedish electric car startup expanded upon its clean growth strategy with a recent statement at CBI’s Annual Conference 2018 in London. Core to Uniti’s strategy is their “Brexit-proof” approach to aggregating and digitising Britain’s world-class capabilities in advanced materials and manufacturing. Per […]

Uncommon Creates ‘Beyond the Asterisk’ Campaign For Halo

Uncommon Creates ‘Beyond the Asterisk’ Campaign For Halo

 Uncommon Creative Studio launches Halo’s new campaign ‘Beyond the Asterix’ aiming to transform consumers’ awareness about the damage coffee capsules are doing to the planet. The campaign will demystify the confusion around what coffee capsules are made of and how best to get rid of spent capsules. Halo is the world’s first fully home […]

Colgate launches UK recycling solution for oral care products and packaging

Colgate launches UK recycling solution for oral care products and packaging

Colgate is exclusively partnering with recycling experts TerraCycle to launch the Colgate Oral Care Recycling Programme, a free nationwide recycling solution for oral care products and packaging in the UK. The Colgate Oral Care Recycling Programme is a new recycling fundraising programme which enables people to recycle any brand of toothbrush, toothpaste tubes and caps, toothbrush […]

Shekhar Kapur and Parminder Nagra Launch Animation with WaterAid on Impact of Water Crisis on Girls

Shekhar Kapur and Parminder Nagra Launch Animation with WaterAid on Impact of Water Crisis on Girls

 Acclaimed Indian film director, Shekhar Kapur has collaborated with international charity WaterAid to create a short animation, Brides of the Well, adapted from a story written by Shekhar to highlight the impact of the water crisis on women and girls globally. Narrated by Bend it like Beckham and ER star, Parminder Nagra, the film […]

EcoAct launches new brand identity by Mr B & Friends

EcoAct launches new brand identity by Mr B & Friends

The international climate change consultancy EcoAct has launched a rebrand with a new visual identity designed by brand, creative and digital agency Mr B & Friends. The new brand has been designed to provide a clearly focused solution for companies and regions looking to manage their climate change impacts. Following the acquisition in July 2017 […]

Rehab launches Recycle That! to decode recycling in the UK

Rehab launches Recycle That! to decode recycling in the UK

rehab, the creative technology company, announced the launch of Recycle That!, a new Google Home voice skill to help take the confusion out of recycling. On World Earth Day – rehab ran a hack day to support the 2020 target to recycle at least 50% of household waste. The outcome was Recycle That!, which makes […]

Edelman develop the world’s first content series from Antarctica for Shell in the name of renewable energy

Edelman develop the world’s first content series from Antarctica for Shell in the name of renewable energy

In a deal brokered by entertainment, sports and lifestyle marketing agency United Entertainment Group (UEG), parent company, global communications marketing firm Edelman, together with international content creator, producer and distributor Endemol Shine Group filmed and produced a world-first content series documenting a record-breaking expedition to the South Pole using only renewable energy, including biofuels developed […]

OVO Energy takes swing at Donald Trump in second phase of Uncommon’s campaign

OVO Energy takes swing at Donald Trump in second phase of Uncommon’s campaign

The film footage and images, shot by British art provocateur Alison Jackson in partnership with Uncommon London, was released to support OVO Energy’s biggest and most provocative advertising campaign to date, entitled ‘Power Your Life Differently’ – a rallying cry for people to safeguard our environmental future by choosing renewable energy. The film makes the […]