HORNBACH and Heimat tackle taboo subject with humour in new experiential campaign

HORNBACH and Heimat tackle taboo subject with humour in new experiential campaign

 It’s one of the last taboos, so leave it to the German nation to dive headfirst into… toilets. Yes, that hidden-away, often neglected and best forgotten ‘smallest room’ plays a starring role in HORNBACH’s new autumn campaign. Together with creative partner Heimat Berlin, Europe’s leading DIY chain is highlighting its bathroom expertise in a […]

New SunLife funeral campaign lifts the lid on the final taboo: ‘the F word’

New SunLife funeral campaign lifts the lid on the final taboo: ‘the F word’

SunLife has launched an integrated campaign in support of its new Guaranteed Funeral Plan. The drive, delivered by launch specialist agency Five by Five, spans out-of-home, experiential, DRTV, radio, door drops, direct mail and local press ads. Running with the strapline ‘Let’s talk about the F word’ the creative is all about breaking the social […]

MissMalini Entertainment launches its first studio web series – ‘The Girl Tribe’

MissMalini Entertainment launches its first studio web series – ‘The Girl Tribe’

 MissMalini Entertainment, a leading platform for celebrity, fashion and lifestyle entertainment and a trendsetter in Indian digital media launched its first ever web series called ‘The Girl Tribe’ on June 13th. The 12-episode series is an extension of “Malini’s Girl Tribe”, a Facebook community where women of all ages from college girls to global […]

Brooke Bond Red Label 6-Pack Band Sizzle the Cannes’ International Stage

Brooke Bond Red Label 6-Pack Band Sizzle the Cannes’ International Stage

After winning the Grand Prix in last year’s Cannes Lions International Festival of Creativity, India’s first transgender band, the Brooke Bond Red Label 6-Pack Band set the stage ablaze, with their live concert during this year’s festival. Performing for an international audience encompassing some of the biggest names in entertainment, media and advertising in the […]