Specsavers launches reactive digital OOH campaign ahead of National Eye Health Week in the UK

Specsavers launches reactive digital OOH campaign ahead of National Eye Health Week in the UK

To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH campaign ahead of National Eye Health Week. The ‘More important than’ campaign leads on topical one liners that react to some of the more trivial news stories, TV gossip and what’s trending, and remarks […]

Levi’s targets East London with #MakeOurMark outdoor campaign

Levi’s targets East London with #MakeOurMark outdoor campaign

Levi’s has launched an out-of-home (OOH) campaign in East London as part of its #MakeOurMark project. The #MakeOurMark activity spans outdoor, social media and interactive events. It has aimed to encourage up-and-coming creative talent from across the UK to contribute words, images and videos through Twitter, using the hashtags #MakeOurMark and #Moves. The latest effort […]