Communisis joins forces with Striata to create a new secure omni-channel communication platform

Communisis joins forces with Striata to create a new secure omni-channel communication platform

Customer communications specialist Communisis Group has signed a partnership deal with digital communication and document security firm Striata to offer an end to end, omni-channel customer communication solution. The solution enabled by the partnership is designed primarily for regulated industries like Banking, Financial Services and Healthcare. It helps accelerate digital transformation by solving the ‘go-paperless’ […]

Cyance releases new Nexus audience module to drive digital advertising campaigns

Cyance releases new Nexus audience module to drive digital advertising campaigns

Cyance, a multi-award winning B2B customer behaviour technology company, has unveiled a major new update, Nexus Engage, to its pioneering B2B customer behaviour platform, Nexus. Nexus Engage is a powerful new ‘audience activation module’ that connects Nexus customer intent audience segments into digital advertising campaigns. This account-based advertising approach is proven to transform lead generation results. […]

Magic Leap integrates Shutterstock visuals to power its gallery and screens application for developers

Magic Leap integrates Shutterstock visuals to power its gallery and screens application for developers

Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, announced it has partnered with Magic Leap to provide images and video to enable developers to bring their imagination to life through the Magic Leap One, Creator Edition. Shutterstock is providing its versatile visual assets through Magic Leap’s spatial […]

Troy-Bilt launches “Ask Troy-Bilt” Alexa skill to give customers a voice recognition tool for the yard

Troy-Bilt launches “Ask Troy-Bilt” Alexa skill to give customers a voice recognition tool for the yard

Troy-Bilt and its agency of record, Marcus Thomas, launched a new campaign titled “Ask Troy,” which demonstrates the brand’s commitment to solving problems for homeowners and adding value throughout their journey in the yard. The campaign includes weather-triggered digital ads on Weather.com developed through a partnership with IBM/Watson, and the “Ask Troy-Bilt” Alexa skill on […]

Immedia works with JD Sports to launch music & entertainment platform JD-X across in-store & mobile

Immedia works with JD Sports to launch music & entertainment platform JD-X across in-store & mobile

Multichannel in-store and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers in-store and via its mobile app JD Sports. JD-X is a 24-hour music and entertainment service which officially launched at the weekend […]

Isobar White Paper Champions Headless Commerce as the Future of Transactional Brand Experiences Online

Isobar White Paper Champions Headless Commerce as the Future of Transactional Brand Experiences Online

Today the integration of content management systems and eCommerce platforms is of critical importance in delivering exceptional customer experiences. Isobar, a global digital marketing agency, has published a white paper to explain how Headless Commerce, an approach to technology architecture, is more important than ever before. “Headless Commerce: Differentiating Your Approach To Experience Commerce Strategy”, […]

SVPER launches ICO pre-sale to advance its blockchain-based social, instant video-only app

SVPER launches ICO pre-sale to advance its blockchain-based social, instant video-only app

 SVPER Ltd, the social, instant video-only app for forming new real-life relationships in real time, announces the launch of an Initial Coin Offering (ICO) pre-sale of its cryptocurrency, SVPER Token. The SVPER video-only mobile app aims to disrupt the dating and social networking apps industry by encouraging users to meet new people safely in […]

Wimbledon hosts its first ever augmented reality exhibition

Wimbledon hosts its first ever augmented reality exhibition

The walk for water that sees millions of women and children across the world taking up to an astonishing 20,000 steps every day to collect water, is being brought to life at Wimbledon this summer in the first ever use of augmented reality at The Championships. The Wimbledon Foundation has partnered with international charity WaterAid […]

Qoruz launches ‘Recon’, first of its kind Influencer Intelligence tool

Qoruz launches ‘Recon’, first of its kind Influencer Intelligence tool

Qoruz, leading marketing technology firm, today announced the launch of its new influencer intelligence product, Recon. This latest addition to Qoruz’s product suite helps marketers get better insights into every influencer for their brand, competitor and the industry. Recon is currently available for Facebook, Instagram, Twitter and YouTube and will be available for other social networks […]

Agencies that own their Advertising Technology have better Programmatic performance (IPONWEB research)

Agencies that own their Advertising Technology have better Programmatic performance (IPONWEB research)

Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings.   Agencies in EMEA lead the way, with 58% in the region relying solely on their own technology; this drops to 56% for North […]

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