MEC’s Jessica Chapplow on how the London Tech Week continues to inspire and inform

MEC’s Jessica Chapplow on how the London Tech Week continues to inspire and inform

In addition to showcasing some of the city’s best tech talent, 2017’s London Tech Week (LTW) provided an important gauge of the state and direction of tech advancement globally, with a focus on emerging technologies and the digital economy. Over the past 12 months we have seen verticals like 5G, AI, Robotics, augmented reality and […]

Five by Five creates virtual reality contact lens video to revolutionise the waiting room experience

Five by Five creates virtual reality contact lens video to revolutionise the waiting room experience

Launch activation agency, Five by Five, has created a 360-degree virtual reality (VR) video on behalf of global contact lens manufacturer, CooperVision, to support the launch of its new Biofinity Energys contact lens. Eye care practitioners will be encouraged to utilise this technology to transform their patient waiting room into an educational experience, informing customers about […]

WARC’s report highlights the impact planning disciplines are having on the marketing landscape

WARC’s report highlights the impact planning disciplines are having on the marketing landscape

WARC, the global authority on advertising and media effectiveness, has released the results of its first worldwide survey of senior strategists, highlighting the impact the planning discipline is having on the ever-changing marketing landscape. The new global survey was conducted over the last year. Results are based on interviews with a regionally-balanced sample of 75 […]

Mindshare’s Gowthaman Ragothaman: ‘Industry is at the cusp of that ‘Aha’ moment, but is not there yet’

Mindshare’s Gowthaman Ragothaman: ‘Industry is at the cusp of that ‘Aha’ moment, but is not there yet’

Mindshare is placing its FAST (Future Adaptive Specialist Team) integrated performance unit at the heart of its business going forward. According to the agency, FAST is an integrated service that joins together with traditional media planning and buying services, enabling maximum efficiency in driving insights, targeting, allocating investment, activating and optimising across all media. To […]

Tom Cheesewright on what the future holds for the marketing industry

Tom Cheesewright on what the future holds for the marketing industry

Standing in other people’s shoes is crucial to effective communications, yet technology and AI are changing our world at a continually accelerating pace. And so, at an event in central London recently, creative direct marketing agency Soul asked applied futurist and author Tom Cheesewright what he thinks the world will look like in five, ten or 20 years […]

AKQA Announces Future Lions 2017 Winners

AKQA Announces Future Lions 2017 Winners

AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions International Festival of Creativity. Future Lions attracted more than 2,100 students from 64 countries, making it the most successful year to date. The five winning ideas and teams are: Ask the Candidates for CNN Team: Yeon Sang Yoon and Jin Sug […]

Captify CEO talks about the need for the industry to break free from Google and Facebook’s duopoly

Captify CEO talks about the need for the industry to break free from Google and Facebook’s duopoly

Captify is a global data activation company and pioneer of Search Intelligence. It was recently listed by Forbes as ‘The one to watch in 2017’. Their actionable insights play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, inner-life behaviours and intent signals. With a presence in New York, London, Paris, […]

Publicis Groupe builds the first professional assistant platform powered by AI and machine learning

Publicis Groupe builds the first professional assistant platform powered by AI and machine learning

Publicis Groupe Chairman & CEO, Arthur Sadoun, announced the next step of The Power of One, initiated in 2015 by Maurice Lévy, Chairman of the Supervisory Board of Publicis Groupe. After the acquisition of Sapient with its world-class technology expertise, and after having broken the barriers between our different entities to form Solution hubs, Publicis […]

Appboy’s Matt McRoberts on the evolution of the marketing industry and digital’s role in it

Appboy’s Matt McRoberts on the evolution of the marketing industry and digital’s role in it

Appboy is the leading lifecycle engagement platform for marketing, growth, and engagement teams. They empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI. With Appboy, brands seamlessly gather and manage actionable customer data, allowing them to reach their audience with targeted, personalized cross-channel messaging experiences. It […]

Publicis Groupe and Alibaba announce China Uni marketing partnership

Publicis Groupe and Alibaba announce China Uni marketing partnership

Reinforcing the organization’s commitment to leadership in digital, data and technology, Publicis Groupe launched a partnership with Alibaba bringing benefit to the clients of Publicis Media, Publicis Communications and Publicis.Sapient. Alibaba’s Uni Marketing framework is a complete product portfolio powered by data that enables brands to have control of brand building across the Alibaba ecosystem in […]

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