99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.  The study, which analysed the checkout, […]

INNOCEAN unveils the world’s lightest, everyday wear Smart Sunglasses “GLATUS”

INNOCEAN unveils the world’s lightest, everyday wear Smart Sunglasses “GLATUS”

INNOCEAN Worldwide (INNOCEAN) introduced “GLATUS,” everyday wearable smart sunglasses, becoming the first advertising agency to produce a direct-to-consumer Information and Communications Technology (ICT) product. GLATUS is now available for pre-order via Kickstarter, the world’s largest crowdfunding platform. GLATUS was designed by INNOCEAN to help people enjoy everyday outdoor activities by monitoring personal UV exposure, and […]

DDB Unlimited & Free A Girl use face swap technology to make your own daughter the face of child prostitution

DDB Unlimited & Free A Girl use face swap technology to make your own daughter the face of child prostitution

October 11 is International Day of the Girl – a day advocated by the United Nations since 2012 as a day to address the needs of girls. Focusing on the challenges faced by girls, globally, while promoting empowerment and the fulfillment of their human rights. On an international level, more than two million children are exploited […]

Social media overtakes print to become the third-largest advertising channel, says Zenith

Social media overtakes print to become the third-largest advertising channel, says Zenith

Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts, published on October 7. Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn. Social media […]

NetFlorist and HelloFCB+ gets South African men to send flowers to their mates

NetFlorist and HelloFCB+ gets South African men to send flowers to their mates

What do South African men think about every six seconds? That’s right. Football. English Premier League Football, to be precise. Some would say they love it more than their, well, loved ones.  NetFlorist, South Africa’s biggest online florist, decided to take advantage of this by creating a selection of commiseration flower arrangements called ‘Bouquets for […]

Tech fuels spirit of sportsmanship at Rugby World Cup as Mastercard unveils live ‘Player of the Match’ trophy

Tech fuels spirit of sportsmanship at Rugby World Cup as Mastercard unveils live ‘Player of the Match’ trophy

As Rugby World Cup 2019 kicks off, worldwide partner Mastercard is celebrating the inclusive spirit and innovation that makes rugby a uniting force for fans and players around the world. “Connecting with people through their passions is at the heart of how we bring Priceless to life all over the world,” said Raja Rajamannar, Mastercard Chief Marketing […]

Vodafone shows Kiwis the power of 5G in new campaign

Vodafone shows Kiwis the power of 5G in new campaign

On 1 August, Vodafone New Zealand announced it would be switching on its 5G network in December. To mark the occasion, they teamed up with DDB New Zealand to create Huxley, a powerful film demonstrating the incredible everyday possibilities this transformative technology will help New Zealanders to realise. The debut film features two minutes of […]

Isobar launches ‘XR Playbook’ to guide the future of experience

Isobar launches ‘XR Playbook’ to guide the future of experience

Global Digital Agency Isobar has published a ‘XR playbook’, a guide to help marketers leverage XR to support creative experiences and drive business growth. It looks at the history of technology and shares Isobar’s view of the XR landscape and the opportunities that the technology has for marketers. It also discusses the role of human-insight […]

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