Rinascente Launches Its WeChat On Demand Service

Rinascente Launches Its WeChat On Demand Service

Following the success of On Demand – the instant messaging service used to search for the products requested by customers in the Milan flagship store and have them delivered anywhere they want – Rinascente presents WeChat On Demand. The aim is to extend the company’s personal concierge service, which was launched almost a year ago […]

Tencent holds firm as China’s most valuable brand, according to WPP and Kantar Millward Brown

Tencent holds firm as China’s most valuable brand, according to WPP and Kantar Millward Brown

Technology giant Tencent has retained the coveted title of China’s most valuable brand for a fourth consecutive year, achieving a brand value of $132.2 billion, a 25% year-on-year increase, according to WPP and Kantar Millward Brown’s 2018 BrandZ Top 100 Most Valuable Chinese Brands rankings. Other noteworthy sectors include education, logistics and technology, all of […]