Tennis Ace Grigor Dimitrov Comes on Board as Häagen-Dazs Global Ambassador

Tennis Ace Grigor Dimitrov Comes on Board as Häagen-Dazs Global Ambassador

Häagen-Dazs has announced world #3 tennis player and self-confessed ice cream fanatic, Grigor Dimitrov, as its new global ambassador. Having unveiled a landmark rebrand in 2017 and a continued partnership with iconic Grand Slams such as Wimbledon and Australian Open, endorsing one of the most popular rising stars of the sport has further cemented the […]

Nature Valley Pays Tribute to ‘Battle of the Sexes’ to Drive Tennis For Everyone with Westfield Activation

Nature Valley Pays Tribute to ‘Battle of the Sexes’ to Drive Tennis For Everyone with Westfield Activation

To celebrate the inclusivity of tennis and as part of Nature Valley’s commitment to driving participation in tennis in Britain, the cereal bar brand and official partner of British Tennis, created a full size tennis court in Westfield Shopping Centre, Shepherd’s Bush, and invited tennis champions, celebrities, social media influencers, and the general public, to […]

BNP Paribas Open Launches ‘Full Bloom’ Integrated Marketing Campaign Developed By Mirum

BNP Paribas Open Launches ‘Full Bloom’ Integrated Marketing Campaign Developed By Mirum

Mirum, the global digital agency of makers, believers and make believers, is pleased to announce the launch of ‘Full Bloom’, an integrated marketing campaign encompassing print, digital banners, out of home and on-site venue signage. The campaign showcases the world-class tennis players participating in the renowned BNP Paribas Open, woven into the natural beauty and […]

Häagen-Dazs Returns to SW19 with a Playful Twist on a Wimbledon Classic in its New ‘Extraordinary Serve’ Push

Häagen-Dazs Returns to SW19 with a Playful Twist on a Wimbledon Classic in its New ‘Extraordinary Serve’ Push

Häagen-Dazs is bringing a touch of the extraordinary to the UK’s most iconic tennis tournament. In its second year as one of just 13 handpicked official suppliers of The Championships, Wimbledon, Häagen-Dazs announced its playful new ‘Extraordinary Serve’ campaign backed with a £2m investment. Nothing tastes ‘more Wimbledon’ than strawberries & cream. Nothing tastes more summer […]

Nature Valley Encourages the UK to Go Outdoors and Pick up their Tennis Rackets

Nature Valley Encourages the UK to Go Outdoors and Pick up their Tennis Rackets

Nature Valley has launched their first integrated tennis campaign to leverage its position as the Official Snack Bar of the Lawn Tennis Association (LTA) and demonstrate its commitment to British Tennis “The Court is Yours” campaign, created by London-based agency Space, aims to encourage greater participation at grassroots level whilst capitalising upon the recent revival […]

Space Launches Arrivals Campaign For Wimbledon 2017

Space Launches Arrivals Campaign For Wimbledon 2017

Creative agency Space unveiled a new outdoor arrivals campaign for The Wimbledon Championships. Inspired by ‘In Pursuit of Greatness’ Wimbledon’s global proposition for The Championships, Space has created a campaign to welcome thousands of visitors to SW19 to build a sense of anticipation for the day ahead. The 2017 campaign celebrates the year-round efforts of […]

McCann London launch content films for Wimbledon ‘In Pursuit of Greatness’ campaign

McCann London launch content films for Wimbledon ‘In Pursuit of Greatness’ campaign

The All England Club, Wimbledon, is launching a series of content films created by McCann London to bring to life its ‘In Pursuit of Greatness’ campaign, focusing on what make the tournament so unique. The global brand campaign communicates the special characteristics of The Championships to audiences around the world. The two new content films, […]

The All England Lawn Tennis Club Appoints McCann London

The All England Lawn Tennis Club Appoints McCann London

The All England Lawn Tennis Club (AELTC) has announced the appointment of an integrated team of Interpublic agencies, led by McCann London, to help build and grow the brand of The Championships, Wimbledon, in key markets. The IPG team consists of McCann London, Octagon and UM, drawing on all marketing disciplines. WME/IMG will continue to […]