Yonder Media launches spoof “ChatBot Media Planner” to highlight lack of original thinking in the industry

Yonder Media launches spoof “ChatBot Media Planner” to highlight lack of original thinking in the industry

Yonder Media, the agency formed earlier in 2018 by The Beyond Collective, has created a spoof ChatBot Media Planner that claims to offer clients a perfect replica of their current agency service in Chatbot form. Calling itself “the world’s first chatbot-powered media planning tool”, it offers to analyse each advertiser’s specific requirements before producing a […]

The Beyond Collective hires David Frymann to launch strategic consultancy, Frontier

The Beyond Collective hires David Frymann to launch strategic consultancy, Frontier

David Frymann is joining The Beyond Collective, where he will launch the independent micro-network’s new strategic growth consultancy, Frontier. Frontier will help brands grow their unfair share of the future, through simple and imaginative strategies designed to turn disengaged audiences into avid consumers. Separately, Frontier will also power the cross-discipline strategic capabilities of the other […]