The North Face Launches “Face The North Face (直面北面)” Campaign with FRED & FARID Shanghai to Embrace the Winter Season The iconic outdoor brand, The North Face, has unveiled its latest campaign, “Face The North Face (直面北面)”, crafted in collaboration with FRED & FARID Shanghai. This initiative transcends conventional brand outreach, targeting not only the […]
The North Face and FRED & FARID Shanghai have announced a new collaboration to relaunch the TNF100, the iconic 100km ultra trail race, after a three-year absence. The event, known as “one of the toughest and most beautiful ultra trail experiences in the region,” has faced significant challenges in recent years, including the COVID-19 pandemic […]
PSI, Posterscope’s international division, and Vizeum have deployed a special digital out-of-home (DOOH) experience for The North Face to bring the launch of The Pinnacle Project to life in London. The project launched with a Mountain Festival in Val San Nicolò in the Italian Dolomites where The North Face revealed the company’s most iconic mountain […]