The Open University (OU) launched a new UK-wide ad-campaign in partnership with Channel 4, created by The Outfit and MediaCom. Making its debut during last night’s episode of comedy chat show The Last Leg the new ads will run until mid-September (16/09). Building on the success of the OU’s first Channel 4 media partnership last […]
Following a competitive pitch, The Open University has appointed RAPP UK to build and deliver its social media strategy. RAPP UK will be responsible for the campaign planning, creative development and implementation as well as the strategic direction of the University’s social output. The appointment marks a burgeoning relationship between The Open University and RAPP […]
The Open University (OU) will launch a bold new nationwide addressable TV (ADTV) and multi-channel campaign, called ‘Your Time is Now’, to showcase its flexible and life-changing education offering and encourage student sign-ups in 2018. The new audio-visual campaign, created in partnership with LIDA, MediaCom and Finecast, will run across ADTV, digital, radio and inserts […]
The Open University, the UK’s leading provider of quality part time learning has appointed LIDA as its lead agency across all marketing channels. The shop won the integrated account following a competitive pitch led by the Crown Commercial Service that began in January this year. LIDA replaces AMV BDDO on the business. LIDA has been […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/CP_TEASER_03_converted.mp4[/KGVID] International content company, The Moment, has created a unique new television series in partnership with The Open University, exploring whether sports science is the answer to achieving perfection in sport. The show, entitled Chasing Perfection, is being aired on Channel 4, with the innovative content also being used to promote and enhance […]