The Specialist Works invests in senior talent post management buyout

The Specialist Works invests in senior talent post management buyout

Independent media agency The Specialist Works has appointed Katie Lobina as Trading Director on the agency’s board, and James Olney as Head of Data & Analytics. Katie, previously Commercial Director at PMX, part of Publicis, will be the commercial and trading lead. Prior to PMX, she was Barter Trading Director at Zenith, Business Manager at […]

The Specialist Works Appoints New Managing Director Following Management Buyout

The Specialist Works Appoints New Managing Director Following Management Buyout

Independent international media agency The Specialist Works has appointed Tim Neligan as Managing Director to lead the next stage of growth following the recent management buyout led by CEO Martin Woolley and COO Parry Jones. Neligan, most recently Commercial Director APAC & EMEA at Publicis Media’s investment arm APX, will help The Specialist Works develop […]

The Specialist Works in Management Buyout

The Specialist Works in Management Buyout

Independent international media agency The Specialist Works has completed a management buyout led by CEO Martin Woolley and COO Parry Jones. The deal sees ownership of the full-service brand response agency transferring to Woolley, Jones and their leadership team after buying out founder Jim Lewcock and family for an undisclosed sum. Their first act was […]

The Specialist Works Scores Global Brief to Promote Soccer Video Game Rocket League

The Specialist Works Scores Global Brief to Promote Soccer Video Game Rocket League

Independent media agency The Specialist Works has been appointed by Psyonix to deliver global media and creative for soccer video game Rocket League. The creative kicked-off in the UK on ITV in the World Cup 2018 semi-final between France and Belgium (10/07/2018) with further slots during last night’s crucial England semi-final and it will also […]

TV is an untapped media channel for mobile brands, according to TSW

TV is an untapped media channel for mobile brands, according to TSW

The trends study created by independent media agency The Specialist Works (TSW) in conjunction with Pocket Gamer Biz, highlights that most mobile brands aren’t fully utilising offline channels such as TV, Radio, OOH and print. The study of 250 mobile industry professionals shows that marketers are sceptical about using traditional media but would be open […]

The Specialist Works Appoints New Client Success Director Cathy McPherson

The Specialist Works Appoints New Client Success Director Cathy McPherson

Award-winning global brand performance media agency, The Specialist Works (TSW), has appointed Cathy McPherson as Client Success Director (CS). The newly created role will see McPherson have direct responsibility for several services, including client relationship retention and optimisation. The hire follows recent pitch successes for AutoTrader, YOPA, Hastings Direct and Huuuge Casino. McPherson will be […]