The Times signs up to Phrasee’s AI for optimised email subject line generation for marketing campaigns

The Times signs up to Phrasee’s AI for optimised email subject line generation for marketing campaigns

The Times and The Sunday Times, pioneers in the world of publishing, are embracing AI to power subscription revenue. The brands have signed with Phrasee for optimised email subject line generation for email marketing campaigns. This forms part of a brand-wide shift to embrace and work with new technologies. Phrasee’s AI technology generates and optimises marketing copy at scale. The […]

Rothco Scoops Cannes Grand Pirx for ‘JFK Unsilenced’ at the 2018 International Festival of Creativity

Rothco Scoops Cannes Grand Pirx for ‘JFK Unsilenced’ at the 2018 International  Festival of Creativity

 At the 2018 Cannes Lions International Festival of Creativity, Rothco, part of Accenture Interactive, captured the Creative Data Grand Prix for its artificial intelligence(AI)-led campaign ‘JFK Unsilenced’ for The Times / News UK & Ireland. The win marks its seventh Lion all week, spanning four categories. The campaign used specialised AI technology to create the […]

Gucci ad featuring ‘unhealthily thin’ model banned by ASA

Gucci ad featuring ‘unhealthily thin’ model banned by ASA

An internet ad from fashion house Gucci has been banned by the Advertising Standards Authority (ASA) for featuring “unhealthily thin” models. The digital campaign, part of the brand’s wider ‘Cruise 2016’ drive, received a complaint in December of 2015 after it appeared on the Times’ website from a reader who believed the featured models to be […]

The Times celebrates its best scoops in its 230-year history with new campaign

The Times celebrates its best scoops in its 230-year history with new campaign

News UK is resurrecting iconic stories from The Times’ 230-year history as part of a campaign designed to reinforce the value of the newspaper’s journalism. The three-month campaign, created by WPP’s Team News through Wunderman UK, targets current trialists of The Times and The Sunday Times, and is intended to improve retention rates by showcasing […]