Axis Mutual Funds and The Womb take on Fake News in India

Axis Mutual Funds and The Womb take on Fake News in India

In the context of fake news getting forwarded and investors getting unnecessarily influenced by it, Axis Mutual Fund, one of India’s premier asset management companies has launched an investor awareness campaign with the message for investors to act responsibly when it comes to such messages on money/investments, and not act upon or spread news which […]

The Womb positions Saregama Carvaan as the perfect wedding gift in new campaign

The Womb positions Saregama Carvaan as the perfect wedding gift in new campaign

There are over 10 million weddings in India every year. Increasing by 30% year on year and a lot of gifting happens during this season. The Womb, a premium advertising and innovations agency, identified this as an opportunity to position Saregama Carvaan as the perfect gift. It was important that the brand identified an existing gifting moment, rather […]

Honeywell India announces public awareness campaign on the importance of a ‘Healthy Sleep’

Honeywell India announces public awareness campaign on the importance of a ‘Healthy Sleep’

 Honeywell a leader in Connected Building technologies, announces a public awareness campaign to educate people about the importance and benefits of a ‘Healthy Sleep’ with its Brand Ambassador and Bollywood Actor Kareena Kapoor Khan. The campaign has been conceptualised by The Womb. Out of the top 10 most polluted cities in the world, nine […]

New Carvaan ads by The Womb will trigger growing up memories with your family

New Carvaan ads by The Womb will trigger growing up memories with your family

Saregama Carvaan recently released three TVCs created and conceptualised by Indian creative agency, The Womb. Saregama Carvaan is one of the most meaningful gifts that the young can give to their elderly as well as their siblings. The gift that evokes memories. The gift that triggers nostalgia. Kumar Ajit, Vice President – Sales and Marketing at […]

The Womb brings out the ‘responsible’ side of Axis Mutual Fund in its new campaign

The Womb brings out the ‘responsible’ side of Axis Mutual Fund in its new campaign

 After a long strategic exercise to unearth Axis Mutual Fund’s core, The Womb launched a campaign that aims to position the fund house as ‘the responsible mutual fund’. It broke with a massive internal program, extends thru’ TV and outdoor, and will culminate with a sustained distributor campaign. Commenting on the new campaign, Rohan […]

The Womb presents the good side of oil in its new work for Sunny

The Womb presents the good side of oil in its new work for Sunny

 The Womb’s launch campaign for International Sunny Oil has hit television screens with focus on the critical role which oil plays in building children’s immunity. Over the years edible oil category has coached consumers in believing that edible oil is bad for your health. And by linking modern lifestyle related problems like increasing cholesterol […]

The Womb and Frigorifico Allana come together to create a new future for brand Sunny

The Womb and Frigorifico Allana come together to create a new future for brand Sunny

In yet another demonstration of forging partnerships with new clients without speculative pitches, The Womb and Frigorifico Allana have joined hands to build their lead brand Sunny in India. Sunny is already a significant player in the refined edible oils category in Maharashtra, and its sunflower variant is currently the 4th largest in the state […]

The Womb breaks Saregama Carvaan’s first TV campaign in India

The Womb breaks Saregama Carvaan’s first TV campaign in India

Saregama launched its first television campaign for Carvaan– the new category-busting product that has already won rave reviews. The campaign by India creative agency The Womb, features three mother-child relationships across three television spots. All of them bring alive the joy, the elderly recipients feel when they receive Carvaan as a gift from their children. […]