innocent Drinks, Europe’s leading healthy drinks company, is taking commuters on a journey deep into the earth in a new immersive campaign to raise awareness of the importance of healthy soil. Digital advertising formats immerse passengers at three major Elizabeth line stations in an alternative “underground” environment that highlights the important part soil health plays […]
OUTERNET LONDON AND EVENING STANDARD ANNOUNCE WINNER OF GROUNDBREAKING MILLION POUND ADVERTISING COMPETITION PRIZE. Outernet London, the entertainment district with the most advanced immersive screens in the world and the UKs most visited cultural attraction, and London’s most iconic media brand, the Evening Standard, announced today the winner of their London’s Greatest Advertising Competition. Transport […]
Transport for London (TfL) is launching one of the world’s most unique advertising opportunities to search for media partners to manage, and further develop, its extensive advertising space across London’s transport network – a network that is used by millions of customers every day. The move is part of TfL’s commercial approach to fully utilise […]
Integrated campaign shines a light on the ongoing investment TfL is making through its improvement plan Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, is today launching an awareness campaign for the ongoing huge range of improvements TfL is making across its network. The campaign aims to […]
Transport for London (TfL) and the Greater London Authority (GLA) have confirmed Wavemaker has been selected to be the media planning and buying agency on behalf of the GLA Group for marketing and behaviour change projects and public consultations, following a highly competitive pitch process. As a result of the selection, the opportunity will be open […]
Transport for London (TfL) has launched a new campaign encouraging London drivers to watch their speed. Instead of focusing on the driver and their actions on the road, the new TV spot and print takes a different viewpoint, focusing on the passenger in the vehicle and how they feel. The new approach to road danger […]
London’s toxic air is a serious health issue that affects all Londoners. It leads to many health issues including premature death, heart and lung disease. And it’s mainly caused by driving polluting vehicles. The Mayor of London and Transport for London (TfL) are taking steps to make London greener. Their target is that by 2041, […]
Mothercare, the UK’s number one specialist retailer for babies and expectant mothers, and BABYZEN, the innovative brand behind the YOYO+ stroller have been announced as the new sponsors of Transport for London’s (TfL’s) pioneering ‘Baby on Board’ badge for the next three years. The badge, welcomed by mums-to-be, encourages passengers to help make pregnant women feel […]
Transport for London’s (TfL) second Annual Advertising Report (2017/18) has revealed the growing success of its advertising estate, with more than £150m in revenue generated during the year for investment back into improving the transport network. The report highlights how TfL is continuously improving its estate with the introduction of innovative advertising platforms and illustrates […]
Time Out, a leading global media and entertainment brand, has launched a major communications partnership with Transport for London (TfL), London’s strategic transport authority, to inspire Londoners and visitors to take more off-peak journeys and make the most of the city. As part of its wider ‘Wonderful World of Off-Peak’ campaign, TfL and the Time […]