Businesses that prioritise customer experience significantly outperform competitors, according to Adobe

Businesses that prioritise customer experience significantly outperform competitors, according to Adobe

Businesses that focus on customer experience have the capacity to significantly outpace their competitors, according to Adobe’s Digital Trends 2018 report. The report, published in association with Econsultancy, surveyed 13,000 marketing, creative and technology professionals in the US, APAC and EMEA to look at the most significant trends impacting digital strategies in the short term. […]

New J. Walter Thompson report depicts MENA’s fast-paced evolution

New J. Walter Thompson report depicts MENA’s fast-paced evolution

J. Walter Thompson Middle East and Africa’s Innovation Group released its sixth annual consumer trends report, covering the MENA region for 2018. The “Future 100 Trends and Change to Watch in MENA” captures key themes accelerating the pace of change for consumers in the fast and dynamic economies of Egypt, North Africa, Lebanon, Jordan, the […]

Consumers want improvement over digital innovation in 2018, according to Code Computerlove

Consumers want improvement over digital innovation in 2018, according to Code Computerlove

Cutting through the ‘digital trends hype’ and deciding which emerging digital technologies to invest in 2018 is a challenge for most decision makers; being a forerunner with new digital trends and introducing innovative new technologies can after all be a ‘game changer’ for brands and businesses. But a new survey has revealed that most consumers […]

J. Walter Thompson’s Innovation Group Forecasts the 100 Trends Shaping the Future

J. Walter Thompson’s Innovation Group Forecasts the 100 Trends Shaping the Future

The Innovation Group presents The Future 100, our snapshot of the year ahead and the 100 most compelling trends to keep on the radar. https://t.co/196tQURZO5 pic.twitter.com/bFQ2OuEjPD — JWTIntelligence (@JWTIntelligence) December 4, 2017 J. Walter Thompson’s Innovation Group unveiled its fourth annual Future 100 Report. Future 100: Trends and Changes to Watch in 2018 helps readers […]

WARC highlights five key marketing challenges for the coming year

WARC highlights five key marketing challenges for the coming year

WARC, the global marketing intelligence service, has today released Toolkit 2018, an annual guide to key trends and challenges that marketers around the world will be faced with in the coming year. At the heart of the report is a survey of more than 600 marketing and advertising professionals around the world to obtain their […]

We Are Social launches its Think Forward 2018 trends report

We Are Social launches its Think Forward 2018 trends report

Global social media agency We Are Social has launched Think Forward, a report that examines the trends that have emerged during a year of mistrust, misinformation and multiple mindsets, and focuses on the social motivations behind these movements. The report has been compiled in conjunction with experts across politics, technology, media and culture. It is […]

Mindshare previews key trends for 2018

Mindshare previews key trends for 2018

Mindshare UK previewed their Trends for 2018 – identifying the top five trends for marketers to watch for over the next 12 months, during their Huddle in London on November 9. A comprehensive report will then follow on December 5th exploring the trends in detail, their role in consumers’ lives, and their implications for the […]

Brandwatch acquires content marketing platform BuzzSumo

Brandwatch acquires content marketing platform BuzzSumo

Brandwatch, the leading enterprise social intelligence company, today announced its acquisition of BuzzSumo, the world’s most popular content marketing and influencer identification platform. The acquisition of the BuzzSumo business builds on Brandwatch’s strengths as a group giving insights to marketers, adding both a leading position in the SMB market to complement its recognized leadership in […]

Serviceplan’s Vera Yu highlights seven social and economic trends for China

Serviceplan’s Vera Yu highlights seven social and economic trends for China

Vera Yu, Head of Strategy at Serviceplan China, Beijing, gave a speech at the International Roadshow 2017: China Insights to German enterprises in Munich with the title ‘The Future is Now’. She shared some current social and economic happenings in China that are influencing the future, including consumption upgrade, sharing economy, live stream, and cash-free […]