Brandwatch acquires content marketing platform BuzzSumo

Brandwatch acquires content marketing platform BuzzSumo

Brandwatch, the leading enterprise social intelligence company, today announced its acquisition of BuzzSumo, the world’s most popular content marketing and influencer identification platform. The acquisition of the BuzzSumo business builds on Brandwatch’s strengths as a group giving insights to marketers, adding both a leading position in the SMB market to complement its recognized leadership in […]

Serviceplan’s Vera Yu highlights seven social and economic trends for China

Serviceplan’s Vera Yu highlights seven social and economic trends for China

Vera Yu, Head of Strategy at Serviceplan China, Beijing, gave a speech at the International Roadshow 2017: China Insights to German enterprises in Munich with the title ‘The Future is Now’. She shared some current social and economic happenings in China that are influencing the future, including consumption upgrade, sharing economy, live stream, and cash-free […]

SimilarWeb: 64.5 Per Cent of UK Retail Traffic from Mobile in 2015

SimilarWeb: 64.5 Per Cent of UK Retail Traffic from Mobile in 2015

64.5 per cent of visits to online retail sites in the UK in 2015, came from mobile phones, according to a report from SimilarWeb. Mobile maintained the majority share of visits across all of the top UK retail sites. Perhaps surprisingly, the sites with the largest mobile share weren’t those for pureplay online retailers Amazon (64 per cent) or eBay (59 per […]

Tiempo BBDO highlight the top trends for 2016

Tiempo BBDO highlight the top trends for 2016

In the early days of the year many experts rush to make lists with predictions that will influence the strategies of brands in the near future. In Tiempo BBDO, they asked 10 experts true visionary, who know better than anyone, what trends and developments brands will incorporate into their communications strategies. Predictions for Social Media, Online […]

ZenithOptimedia Unveils 10 Key Mobile Consumer Trends for 2016

ZenithOptimedia Unveils 10 Key Mobile Consumer Trends for 2016

ZenithOptimedia has unveiled its 10 trends that show how technology will enable consumers to become increasingly mobile in their behaviour, presenting new engagement opportunities for brands. Building on ZenithOptimedia’s recent research report with GlobalWebIndex – The Mobile Imperative – which found that young people around the world will spend more time accessing the internet via […]

DDB Mudra Group’s Madhukar Kamath: E-Commerce has the most exciting potential in the Indian Ad Industry

DDB Mudra Group’s Madhukar Kamath: E-Commerce has the most exciting potential in the Indian Ad Industry

MarComm News’ Editorial Director Neeraj Nayar, sat down with DDB Mudra Group’s Group CEO & Managing Director, Madhukar Kamath on his recent trip to London, to get the low down on the rapidly growing Indian Advertising and Marketing Industry. Madhukar has more than three decades of experience in Advertising and Marketing Services and has spent […]

MEC and CIC reveal 2013 consumption trends in China

  MEC and CIC released today their “Consumption Trends China 2013” Report. New consumption trends, both on a macro and micro level, are appearing, colliding, converging, and even disappearing, in real time and at lightning speed. Marketers are working from scripts that are constantly being re-written. Some of these trends are comprehensive in scope, affecting […]