Mindshare launches ‘Mindshare Trends 2019’, revealing pervasive consumer uncertainty in UK

Mindshare launches ‘Mindshare Trends 2019’, revealing pervasive consumer uncertainty in UK

Mindshare launched its 5th annual Mindshare Trends Report, which identifies the most pertinent trends for brands in 2019 across tech, culture and media. The report also uncovered the overarching theme of a public searching for control and information, against a backdrop of economic and political uncertainty in the UK market.  The report draws on extensive consumer research, […]

Travel brands in trust crisis thanks to fickle holidaymakers, according to Great State

Travel brands in trust crisis thanks to fickle holidaymakers, according to Great State

Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand technology agency, Great State.  In total over 1000 UK consumers were surveyed, to explore their attitudes and behaviours in relation to leisure travel and travel brands. The research was commissioned to uncover how the UK’s […]

New Ad from McDonald’s Aims to Dispel Another Myth About its Food

New Ad from McDonald’s Aims to Dispel Another Myth About its Food

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/01/McDonalds-UK_Good-to-Know_Eggs_HD_MPEG_4.mp4[/KGVID] The latest trust driving communications from McDonald’s UK launches January 15 and continues the myth busting campaign that launched last year. It sees the brand acknowledge some of the common misconceptions customers hold around their core products, before communicating the truth around the quality of the ingredients that they use. Last year the campaign […]