Netflix’s ‘Lost in Space’ unveils Google smart-speaker adventure

Netflix’s ‘Lost in Space’ unveils Google smart-speaker adventure

Netflix is promoting its “Lost in Space” reboot with a new interactive audio adventure on Google’s smart speakers: The “Lost in Space” audio game encourages participants to help key characters of the show after their spaceship crash-lands on an unknown planet. The audio adventure, which lasts between 5 and 6 minutes, features a branched narrative […]

UKTV’s ‘after-dark’ billboard haunts the public ahead of Celebrity Haunted Mansion launching on W

UKTV’s ‘after-dark’ billboard haunts the public ahead of Celebrity Haunted Mansion launching on W

UKTV’s premium entertainment channel W is using disruptive scare tactics to build anticipation for new reality TV show Celebrity Haunted Mansion. With the show filming in what is said to be one of the UK’s most haunted buildings, revealed on the day of transmission, the sense of fear will be palpable. To amplify anticipation for […]

Search Advertising is Far from Sticky Business

Search Advertising is Far from Sticky Business

Fans of competitive baking eagerly awaited the return of the Great British Bake Off (GBBO) on Channel 4 at the end of August. Now in its eighth series, the popular prime-time amateur baking competition is still a hit with viewers, despite the news earlier in the year that it was moving from the BBC to […]

TLC India and The Glitch reveal ‘Why Women Can’t Be Funny’

TLC India and The Glitch reveal ‘Why Women Can’t Be Funny’

TLC, India’s lifestyle channel, is launching India’s first-ever female stand up comedy show “Queens of Comedy“. Conceptualised by The Glitch, the ad features actress Richa Chaddha, stand-up comedians Kaneez Surka, Rohan Joshi and Varun Thakur. Breaking the most common stereotype that, women can’t be inherently funny, the video sends out a tongue-in-cheek message about backward mindsets and leads to the launch […]

Artem return to the Crystal Maze after a decade

Artem return to the Crystal Maze after a decade

Artem, the London-based creative effects and innovative solutions company, recently designed and built the iconic glass dome for the return of The Crystal Maze. The reincarnated Crystal Maze – based on the cult 90s TV show which ran for six seasons – will return as a live immersive experience in central London this March. Four […]