TV is still relevant for digital natives, says the study by Mediaplus Strategic Insights

TV is still relevant for digital natives, says the study by Mediaplus Strategic Insights

In a baseline study of attitudes to moving image entertainment among digital natives, Mediaplus Strategic Insights surveyed the role played by linear TV in comparison with Subscription Video-on-Demand (SVoD) services and illegal streaming portals. The digital natives are an especially important target group in this respect: on one hand, they are intensive media users, while […]

Dr. Oetker launches new character led creative for Great British Bake Off sponsorship

Dr. Oetker launches new character led creative for Great British Bake Off sponsorship

Dr. Oetker will be encouraging British shoppers to ‘Dare to Bake’ with its new Great British Bake Off (GBBO) sponsorship. The UK’s leading home baking brand has launched a new creative based around the notion that there is no one better to encourage people to bake than the cakes themselves! Viewers will meet characters including; ‘The […]

Sky Sports launches second season of Carling In Off The Bar

Sky Sports launches second season of Carling In Off The Bar

Carling In Off The Bar is returning bigger and better to platforms across Sky, with 20 episodes announced across the new season.  Fronted by Max Rushden, who has recently presented on talkSPORT, BBC Radio 5 Live and The Guardian’s Football Weekly Podcast, the first show will take place on Friday 11th August around the opening […]

Samsung and Taylor Herring Reveal The UK’s Favourite Artwork to Promote Innovative New TV: ‘The Frame’

Samsung and Taylor Herring Reveal The UK’s Favourite Artwork to Promote Innovative New TV: ‘The Frame’

Street artist Banksy has been ranked ahead of the likes of Turner and Constable with his Balloon Girl ranked the nation’s favourite British artwork in a new study which shines a spotlight on our ever-changing tastes in art. The mysterious Bristol street artist, who makes witty and profound social statements with his infamous stencils, topped […]

Superlounge makes a splash with SharkFest promo featuring Olympic Swimmer Ryan Lochte

Superlounge makes a splash with SharkFest promo featuring Olympic Swimmer Ryan Lochte

Nat Geo WILD’s recent campaign for their annual SharkFest, the network’s counter-programming competitor to Discovery Channel’s Shark Week, is gaining attention with their recently released promo featuring Olympic swimmer Ryan Lochte. The funny, self-deprecating promo was directed by Jordan Brady of Superlounge, and embraces the network’s “second best” attitude. Following the news that Michael Phelps […]

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