Wealthy Consumers Turn to International TV Channels in an Era of Fake News

Wealthy Consumers Turn to International TV Channels in an Era of Fake News

An independent research survey carried out by IPSOS amongst 28,000 Affluent Europeans has identified that these wealthy consumers are turning to international TV channels for their source of trustworthy and impartial news. Eighty-three percent of responders rated international TV channels as trustworthy (scoring them 5 or more out of 7) and 78% considered them to […]

Ogilvy Mumbai creates a new “Khushiyon ke chand pal” campaign for Fevikwik

Ogilvy Mumbai creates a new “Khushiyon ke chand pal” campaign for Fevikwik

Fevikwik, the instant adhesive brand from Pidilite Industries, has launched a new campaign titled ‘Khushiyon ke chand pal’.  The humorous 20-second spots depict a woman being unexpectedly appreciated by her loved ones for repairing different things in the household. The campaign, conceived by Ogilvy Mumbai through a series of films with Fevikwik sense of humour, […]

Lidl UK Launch New Christmas Advertising Campaign “Every Lidl Thing For Christmas”

Lidl UK Launch New Christmas Advertising Campaign “Every Lidl Thing For Christmas”

Lidl UK will tonight premiere its much anticipated 2017 Christmas advertising campaign, which is designed to showcase the retailer’s seasonal range under the slogan ‘Every Lidl Thing For Christmas’. Using insight from consumer research, the UK’s fastest growing grocery chain has created a multi-channel and multi-execution campaign to engage all the various festive personalities throughout […]

Albert Bartlett creates new TV commercials for its “They Do More” Campaign

Albert Bartlett creates new TV commercials for its “They Do More” Campaign

Albert Bartlett, the UK’s leading grower and packer of potatoes, is launching its autumn 2017 national television advertising campaign, starring its award-winning branded Rooster potatoes and Frozen Rooster Homestyle Chips. The campaign, created by creative agency Holmes Hobbs Marcantonio (HHM) and directed by Joe Marcantonio comprises two thirty-second ads and two x 10 second cut-downs […]

Dhélet Y&R and Movistar launch Mother’s Day spot

Dhélet Y&R and Movistar launch Mother’s Day spot

Who would ever think not to answer a call from their mother?  Dhélet Y&R and Movistar launched a Mother’s Day spot about a young man who apparently doubted answering when he got a video call from his mother, but in reality, he’s preparing a surprise to make her happy. Advertising Agency: Dhélet Y&R Client: Movistar […]

Anthony Joshua and Lynx team up for “Forget About Labels”multi-channel campaign created by W

Anthony Joshua and Lynx team up for “Forget About Labels”multi-channel campaign created by W

“Forget About Labels” is W’s high-impact new TV and cinema advertising campaign – created for Lynx with Anthony Joshua to champion male confidence and individuality. The powerful film is set to launch ahead of Joshua’s World Heavyweight title defence against Kubrat Pulev on 28 October 2017. The 60-second ad was conceived by creative communications agency […]

Sony Visualise Thirty-Five Years of TV And Blade Runner In Intriguing Ad

Sony Visualise Thirty-Five Years of TV And Blade Runner In Intriguing Ad

Blade Runner ad mirrors thirty-five years of television alongside launch of new sci-fi blockbuster To coincide with the eagerly anticipated release of Blade Runner 2049, Sony and Dentsu Japan take viewers on an uber stylish Blade Runner nostalgia trip from the 1982 to 2017 in its latest commercial to promote Bravia televisions.  Taking us through […]

RTL AdConnect unveils the 2017 edition of the Total Video Key Facts study

RTL AdConnect unveils the 2017 edition of the Total Video Key Facts study

RTL AdConnect published the 24th edition of its Total Video Key Facts. The survey is a media watch on upcoming trends in the sector, providing facts, figures, insights and solutions on Total Video. This research gives keys to navigate the complex media environment, focusing on the latest global status concerning audience, measurement, ad tech, ROI, ad fraud […]

1 2 3 11