Many Super Bowl research studies talk up all the interest in TV commercials, but a new study suggests the more obvious reason to watch: the game itself. 52% of respondents say the primary reason they tune in is to watch the game, versus 23% who are focused on the commercials, per Burson-Marsteller’s Fan Experience study […]
The Super Bowl as a TV advertising vehicle remains strong — in terms of revenue, commercial time, and more importantly, commercial tune-in. Last year’s event on CBS pulled in 11% more revenue to $292 million over 2012’s game, and was 14% higher to $4 million for the average 30-second commercial, according to Kantar Media. This […]
http://www.youtube.com/watch?v=HtdduhYhCvo A new campaign comprising of television, cinema, rugby big screens, print, outdoor and radio elements will be launching the Toyota Fortuner’s enhanced specifications, particularly the new – and highly desirable – black interior and its improved multi-function information display. Positioning the Fortuner with the phrase ‘Freedom is beautiful’, the campaign also showcases the vehicle’s […]
Gary Barlow has teamed up with Comparethemarket.com’s meerkat mascots in an ad campaign, ahead of the launch of the singer’s latest album. http://www.youtube.com/watch?v=8A__RJy_HU8 A 30-second teaser spot airs on November 18 on ITV during ‘Coronation Street’ and will be followed by a second ad later in the month. In the ad, Aleksandr Orlov – the […]
BT Sport is launched a new TV advertising campaign with creative that shifts from focusing on the channels’ presenter lineup and brand ambassadors to highlighting the passion fans feel for live sport. http://www.youtube.com/watch?v=AQoOteF2dhs The ad, which aired November 12, still features presenter Jake Humphrey but sees him exiting the studio and walking through a pub, […]
Sky has unveiled its Christmas campaign, created by WCRS, with a 60 second version of its TV ad being aired during the X Factor. The campaign also includes several 30 second ads, as well as outdoor posters. The posters, with a ‘Christmas is coming’ headline created by venturethree, will include shots from blockbuster movies available […]
Created by Swedish advertising agency Åkestam Holst, this fun IKEA ad has Santa Claus going undercover to buy his basic necessities at the furniture giant. In the video, Santa Claus goes about his work undetected save for a few observant children who know who he is—then again, sitting at an open fire in the store […]
Game has launched its Christmas advertising campaign with an ‘Epic Season of Gaming’ ad. The campaign, created by TBWA\London was designed to mark a “new era of gaming” on the back of the Xbox One and PS4 launches, and the TV ad runs in 20 and 30-second spots until 22 December. The TV spot will […]
Lidl is launching its first ever TV ad campaign, to promote its premium own brand range, Deluxe, in the run-up to Christmas. The ads will debut October 31 across all the major TV channels and vary in length from 10 to 30 seconds. They show close-up shots of products in Lidl’s Deluxe range, including mulled […]
Reckitt Benckiser is backing the launch of the Nurofen Cold and Flu range with a £3m campaign that positions the sub-brand as a remedy for people who shrug off their ailments and get on with their lives. A television ad, created by Havas, broke on October 28 and uses the master brand’s “lives bigger than […]