http://www.youtube.com/watch?v=pIOMeBqgiIQ JWT New York has launched a new TV spot for Kleenex that highlights the unfortunate consequences of not having a Kleenex tissue on hand. Without a Kleenex, unequipped victims are forced into shameful behaviour – like wiping their hands on the family dog to shaking their boss’s hand after sneezing. The situations that unfold […]
Interactive advertising service company Ensequence will roll out an ambitious broad-reaching national platform for interactive TV advertising. AdConneqt+ enables programmers to offer an interactive upgrade to their 30-second ad inventory, where TV viewers can respond to national advertisers’ 30-second spots after a few clicks of the remote control. Interactive advertising professionals say that advanced advertising […]
http://www.youtube.com/watch?v=e6hlpxnI8SM Bupa, the healthcare insurer, has launched a new ad campaign across TV, print, OOH and digital. Aiming to highlight its services, the ‘Our focus is your health’ campaign features children painting a picture of their ideal healthcare company. Their pictures are used to illustrate Bupa’s wider offering including its 24/7 GP healthline and broader […]
http://www.youtube.com/watch?v=2EK5yeWxtYQ Created by the Auge Headquarter, in Milan, Italy, this video ad shows how IKEA’s furniture can be adjusted to accommodate a young boy. This cheerful video shows the boy doing all he can to become taller so that he can reach a box on a shelf—he succeeds, only because his grandfather has adjusted its […]
http://www.youtube.com/watch?v=3vJcd2OPkDE Sky has teamed up with Disney Pixar to create a brand new TV ad featuring characters from the popular Disney Pixar’s Toy Story movie franchise to promote its superfast fibre broadband service and celebrate the arrival of the all-new 30-minute Toy Story OF TERROR! TV special, which will premiere in the UK & Ireland […]
Thanks to higher TV spending, total U.S. advertising expenditures perked up some in the second quarter from the same period a year ago. Second quarter was up 3.5% to finish the period at $35.8 billion, with total spending over the last six month 2% higher, getting to $68.9 billion. The second quarter of a year […]
LG Chile has promoted the 82-inch Ultra HD TV by convincing unsuspecting job applicants that an asteroid has just hit earth. The stunt appeared in on YouTube earlier this week and has already gathered over two million views. The video shows the LG team setting up the TVs to appear like windows looking out into […]
Unilever has teamed up with crowd-sourced ideas platform Idea Bounty to generate a new TV and print campaign for its FMCG brand Peperami. In order to re-launch the Peperami brand mascot ‘the animal’, the first time the mascot will be seen on TV screens since 2012, Unilever is offering a $10,000 prize for the best […]
Sky Sports is working with Grabyo – the real-time TV clip-sharing platform integrated with Twitter – as part of its coverage of football transfer deadline day, taking place today, 2 September. Grabyo enables broadcasters to grab, edit and share TV clips in real-time across social media and their own websites allowing brands like Sky Sports […]
Commercial Break is a new app launched onto the market this week aimed at those who spend ad break hopping channels, only to go back to their programme and realise they have missed half of it. The free iPhone app alerts viewers in real time when their TV programme comes back from commercials by using […]