MarComm’s Magnificence – 2017’s Magnificent Chief Marketing Officers

MarComm’s Magnificence – 2017’s Magnificent Chief Marketing Officers

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising and Communications industries. In this magnificence list, we are spotlighting those individuals who provide the business to the creative industry, while protecting their brand’s image and interests. We look at the Chief Marketing Officers (CMO’s). So without further ado, here are our […]

Cryptocurrency Pioneer POW Integrates with Twitter

Cryptocurrency Pioneer POW Integrates with Twitter

POW, the free digital currency, has taken another significant step towards becoming the first global currency by integrating with a second social media platform; Twitter. Launched on October 3, POW was given away for free to anyone with a Facebook account. So far, 47,000 people have claimed POW via Facebook and are sharing it amongst […]

Air Canada unveils #CoolNotCold Campaign

Air Canada unveils #CoolNotCold Campaign

Air Canada is launching its #CoolNotCold campaign to inspire travel from London to ‘cool not cold’ destinations in the Americas this winter. The integrated marketing campaign spans out-of-home, high impact display, press inserts and most excitingly, a pop-up Poutinerie in London’s Shoreditch from 3rd – 11th November. Giving guests a taste of 10 destinations they can fly […]

Female UK Politics Journalists Impacted by Twitter Gender Glass Ceiling, Lissted Research Confirms

Female UK Politics Journalists Impacted by Twitter Gender Glass Ceiling, Lissted Research Confirms

Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during the 2017 General Election campaign period. The research found male UK politics journalists received 4.3x more retweets from influential Twitter users compared to their female colleagues, and 4.9x more […]

IAB launches ‘Gold Standard’ to clean up online advertising

IAB launches ‘Gold Standard’ to clean up online advertising

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]

Metia’s New Truths for Brands Study launched at Brandwatch NYK in London

Metia’s New Truths for Brands Study launched at Brandwatch NYK in London

Metia Group, a global B2B marketing agency, has launched the New Truths for Brands Study 2017. The study was announced by Misia Tramp, Vice President, Customer Experience Strategy and Insight, Metia Group, during her keynote presentation at Brandwatch’s Now You Know (NYK) conference. NYK is a two-day conference held in London, 17-18 October and attended […]

2017 Outdoor Lions winners revealed at the Cannes Lions International Festival of Creativity

2017 Outdoor Lions winners revealed at the Cannes Lions International Festival of Creativity

The winners of the prestigious Outdoor Lions Awards – sponsored for the eighth consecutive year by Clear Channel Outdoor – have been announced at the Cannes Lions International Festival of Creativity. Joint Grand Prix winners were: Twitter, for their brand campaign through Twitter San Francisco, and McCann New York for State Street Global Advisors’ ‘She […]

Copa90 launches fan driven pop-up store

Copa90 launches fan driven pop-up store

Copa90, the global football entertainment channel, has launched the first crowd-sourced store for football fans. Shopa90 is like no other merchandise store in that it is entirely fan driven. The shop will openly and transparently ask Copa90s 10 million fans which items they would like to buy. Copa90 has already had requests for everything from stickers, […]

LG is Most Talked-about Brand on Social at MWC 2016

LG is Most Talked-about Brand on Social at MWC 2016

PR firm Hotwire has been analysing the conversations taking place on Twitter around 2016’s Mobile World Congress show. The firm looked at tweets with the hashtag #MWC16 – of which there were 405,132 at the time the stats were released – using the Pulsar social analysis tool to establish the brands and the trends generating […]

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