Bridgestone MEA and Serviceplan Middle East Collaborate to Unveil Innovative Radio Roadblock, ‘The Lane Change Song’ for United Nations Global Road Safety Week

Bridgestone MEA and Serviceplan Middle East Collaborate to Unveil Innovative Radio Roadblock, ‘The Lane Change Song’ for United Nations Global Road Safety Week

Every year, traffic accidents claim the lives of over 1.35 million individuals worldwide. In the United Arab Emirates (UAE), the number of crashes escalated from 2,931 in 2021 to 3,488 in 2022, making it clear that road safety is a pressing concern. * Among the leading causes of fatalities in the UAE is reckless lane […]

Emirates boosts Dubai tourism this winter with latest brand campaign

Multi-channel advertising campaign celebrates UK-UAE travel corridor

Emirates boosts Dubai tourism this winter with latest brand campaign

Emirates is giving tourism in the UAE a boost with its latest brand campaign in the UK celebrating the perfect winter getaway to Dubai. The multi-channel advertising push across TV, digital and social celebrates the UK’s decision to add the UAE to its list of countries where arriving travellers are exempt from quarantine. The ‘Dubai […]

Wunderman Thompson and Bose convert home decibels into discounts

Noise-O-Meter brings noise cancelling savings to loud home offices

Wunderman Thompson and Bose convert home decibels into discounts

In today’s world, Working From Home (WFH) is the new normal for millions of office workers. Many are winning the daily productivity battle in their home offices. But not all home offices are equally quiet. Often times, the volume levels indoors can make a busy street sound soothing.  So striking a pleasing note, Bose is […]

Crowd kicks off #DareToCreate campaign for adidas

Crowd kicks off #DareToCreate campaign for adidas

As part of its global Exhibit Pack campaign, adidas has worked with independent global creative agency Crowd to create a football competition focused on user-generated content in the United Arab Emirates and Saudi Arabia. To promote its product range Exhibit Pack, which focuses on four football boots (X, PREDATOR, COPA, NEMEZIZ), adidas developed a global campaign No Fakers, Creators […]

Hunterlodge Advertising Launches Varkey Foundation Campaign to Promote The Global Teacher Prize

Hunterlodge Advertising Launches Varkey Foundation Campaign to Promote The Global Teacher Prize

Award winning advertising agency Hunterlodge has been hired by not-for-profit organisation The Varkey Foundation to assist in showcasing a new creative direction for The Global Teacher Prize. Hunterlodge has created an extensive social media engagement campaign which aims to deepen digital engagement around the prize – dubbed the ‘Nobel Prize of teaching’. The campaign is […]