Brandon Gives ‘Free-From’ Frozen-Treat Brand Yorica! a Supercool New Identity

Brandon Gives ‘Free-From’ Frozen-Treat Brand Yorica! a Supercool New Identity

Yorica!, London’s premier ‘free-from’ ice-cream parlour, launches into the retail trade, with a striking new brand identity by design consultancy Brandon. Yorica!, which first opened in 2016 selling delicious ice-creams that are free from all 14 major allergens, has now made the shift from gelateria into the supermarket retail trade. The team at Brandon was […]

Barclaycard collaborates with British rapper Nadia Rose to inspire people to ‘Start Today’

Barclaycard collaborates with British rapper Nadia Rose to inspire people to ‘Start Today’

 Barclaycard launches the next phase of its ‘Start Today’ campaign with a disruptive film featuring British star Nadia Rose to inspire people to get started on the things that matter most to them. The multi-channel campaign featuring the new film debuted on 13th October across TV, cinema, social media and Barclaycard owned channels, and […]

Walter Campbell joins MPC London as Creative Head of Business Development

Walter Campbell joins MPC London as Creative Head of Business Development

Walter Campbell, one of the industry’s most awarded Creative Directors and the mind behind Guinness’ ‘Surfer’ has announced he will join MPC London as Creative Head of Business Development. Having worked in the industry on both agency and brand-side creative roles, Campbell’s position will provide a new offering for brand and agency clients of MPC […]

New SunLife funeral campaign lifts the lid on the final taboo: ‘the F word’

New SunLife funeral campaign lifts the lid on the final taboo: ‘the F word’

SunLife has launched an integrated campaign in support of its new Guaranteed Funeral Plan. The drive, delivered by launch specialist agency Five by Five, spans out-of-home, experiential, DRTV, radio, door drops, direct mail and local press ads. Running with the strapline ‘Let’s talk about the F word’ the creative is all about breaking the social […]

PB Creative Leads the Herd with a New Rare-Breed Dairy Brand

PB Creative Leads the Herd with a New Rare-Breed Dairy Brand

PB Creative develops a new brand concept for a range of artisanal rare-breed dairy products, in response to a direct-to-consumer challenge set by FMCG title The Grocer. The success of the dairy sector has been dwindling recently. Public health campaigns and concerns about animal welfare have taken their toll, with many consumers falling out of […]

Creative agency Spinach designs the Annual Report for Camelot, operator of the UK National Lottery

Creative agency Spinach designs the Annual Report for Camelot, operator of the UK National Lottery

Branding and design agency Spinach have successfully completed the 2017/18 Annual Report for Camelot, operator of the UK National Lottery. Spinach were commissioned by the operator of one of the country’s most recognised brands to design its Annual Report for 2017/2018. This is the first fully-designed document of its kind for Camelot in almost 10 […]

The Truth Report 2018 shows TV essential in securing customer loyalty for retailers

The Truth Report 2018 shows TV essential in securing customer loyalty for retailers

The old adage that Christmas brings ‘goodwill to all men’ may chime more than jingle bells with UK retailers as new research reveals television advertising has been voted by UK consumers as the most persuasive medium for encouraging greater brand love and loyalty, above channels including social media, radio, newspapers and Google ads. With the […]

Metia appoints Stephen Waddington as UK managing director

Metia appoints Stephen Waddington as UK managing director

Metia Group, the international digital marketing agency, has appointed Stephen Waddington as UK managing director. Stephen will be responsible for leading a team of 60 people, managing the development and delivery of content marketing, social media, lead generation and communications campaigns. In the past two years the agency has delivered campaigns in 88 countries in […]

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