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Havas Media Group Strengthens Partnership Offering with New Senior Hire

Havas Media Group Strengthens Partnership Offering with New Senior Hire

Havas Media Group has today announced the appointment of Chloe Smith as its new Partnership Director. Joining from Disney, Smith is due to start her new role this week. Reporting into Daren Benton, Head of Partnerships at Havas Media Group, Smith’s move marks her first agency role. She will be charged with leading a robust […]

M&S launches a new campaign to promote limited edition Patron’s Lunch picnic range

M&S launches a new campaign to promote limited edition Patron’s Lunch picnic range

M&S is official food partner of The Patron’s Lunch, an event marking the celebration of The Queen’s patronage of over 600 organisations and her 90th birthday. The ‘Patron’s Lunch’ spot features favourite British picnic treats such as pork pies, salad and trifle, available in store, which champions fantastic ingredients from every region of the UK. […]

Sony Music Entertainment launch Kygo’s debut album, Cloud Nine, on Spotify

Sony Music Entertainment launch Kygo’s debut album, Cloud Nine, on Spotify

Sony Music Entertainment have partnered with Craft London to launch an online campaign for Kygo’s new album, Cloud Nine, which was released on May 13th. Kygo – real name Kyrre Gørvell-Dahll – gained international recognition in 2013 for his remixes of popular songs including Ed Sheeran, Ellie Goulding and Passenger. He then went on to […]

Danone Launches New Light & Free Yogurt Range with Major Campaign

Danone Launches New Light & Free Yogurt Range with Major Campaign

Danone is launching a major TV and online campaign for its new Light & Free Greek-style yogurt brand. The campaign, created by RKCR/Y&R in conjunction with digital agency Versus, will run across TV, Facebook, YouTube, Instagram and outdoor from Monday, May 16th. In the TV and online ad, a young woman eats a Light & […]

Brands need to nurture post-purchase offering to capitalise on customer relationships

Brands need to nurture post-purchase offering to capitalise on customer relationships

New research finds that consumers value long-term relationships with brands, and suggests that to maintain this engagement, brands must look further ahead with their marketing efforts. The study was commissioned by OLIVER, the in-house agency specialists, asking 1,000 UK consumers about their relationships with brands and the emotions roused by brands at different stages in […]

krow communications & Virgin Trains launch latest in series of ‘Bound for Glory’ commercials

krow communications & Virgin Trains launch latest in series of ‘Bound for Glory’ commercials

krow communications launches the second phase of the successful Virgin Trains ‘Bound For Glory’ campaign, with ‘RACE’ on Saturday 14th May. The first phase of the campaign launched in September 2015 with the heart-warming story of a young man who meets his girlfriend’s family for the first time – winning them over as the world’s […]

The Newmarket Gin launches with horse racing themed design by Nude Brand Creation

The Newmarket Gin launches with horse racing themed design by Nude Brand Creation

A small batch gin which celebrates the history of racing at Newmarket was launched May 12 by the historic Bedford Lodge Hotel and Spa, with designs by Nude Brand Creation. The Newmarket Gin made its debut at the third annual Ginposium event in Covent Garden, organised by The Gin Guild. Suffolk roots The Newmarket Gin […]

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