Eye cancer charity launches ‘Uninvisible Friend’ campaign on World Sight Day

Eye cancer charity launches ‘Uninvisible Friend’ campaign on World Sight Day

The Childhood Eye Cancer Trust (CHECT) has launched a multichannel campaign – featuring character ‘Dot, The Uninvisible Friend’ – to raise awareness of retinoblastoma (Rb), a relatively unknown, rare and aggressive eye cancer that affects babies and children. The campaign aims to educate parents about the disease and its symptoms by making the ‘invisible visible’. […]

Pearlfisher Provides Branding for Meatsnacks Group’s Pioneering New Brand KRAVE

Pearlfisher Provides Branding for Meatsnacks Group’s Pioneering New Brand KRAVE

After a long-standing partnership working with Meatsnacks Group – establishing a new creative and strategic vision and aligning its brand portfolio to attract new audiences – Pearlfisher London was tasked with creating the brand creation including the identity and packaging design for Meatsnacks pioneering new brand KRAVE. Talking through the strategic approach, Kristoffer Parup, Senior […]

HAT launches ‘Inspiring Minds’ project to celebrate the golden age of advertising

HAT launches ‘Inspiring Minds’ project to celebrate the golden age of advertising

 The History of Advertising Trust (HAT) has launched a new project sponsored by the National Lottery which reveals the stories of some of the most creative Adland legends from the Golden Age of British advertising. Named ‘Inspiring Minds’, the project was made possible by an £8,000 grant from the Heritage Lottery Fund (HLF) and […]

Virgin Holidays and Virgin Atlantic to fly the rainbow flag across the Atlantic with first ever “Pride Flight” campaign

Virgin Holidays and Virgin Atlantic to fly the rainbow flag across the Atlantic with first ever “Pride Flight” campaign

 Virgin Holidays and Virgin Atlantic have released a content-led campaign to announce the UK’s first-ever “Pride Flight” between London and New York City in June 2019 timed to commemorate the 50th anniversary of New York City’s Stonewall Uprising, widely regarded as a pivotal moment in LGBTQ history. The campaign sees Virgin add a healthy […]

WRG designs pop-up luxury retreat for Selfridges revamped Beauty Hall

WRG designs pop-up luxury retreat for Selfridges revamped Beauty Hall

Live experiences agency WRG, a division of The Creative Engagement Group, has put together a luxury pop-up installation to celebrate the opening of the newly refurbished Selfridges Beauty Hall in Manchester’s Trafford Centre. For five days, from 10th to 14th October, The Social Studio will provide a bijou venue for events, workshops, and meet-and-greets. It […]

Studio Black Tomato launches ‘Garden to Plate’ film for Belmond

Studio Black Tomato launches ‘Garden to Plate’ film for Belmond

 Content creation and marketing agency, Studio Black Tomato, launched a new film for luxury hotel group, Belmond | Luxury Hotels, Trains and River Cruises. Featuring head chef and sustainable gastronomy pioneer Raymond Blanc, the film forms a key component of the hotel group’s wider ‘Art of Gastronomy’ campaign – designed to raise awareness of […]