The Specialist Works in Management Buyout

The Specialist Works in Management Buyout

Independent international media agency The Specialist Works has completed a management buyout led by CEO Martin Woolley and COO Parry Jones. The deal sees ownership of the full-service brand response agency transferring to Woolley, Jones and their leadership team after buying out founder Jim Lewcock and family for an undisclosed sum. Their first act was […]

Schwartz Relaunches its Full Range with a Multi-Million-Pound 360˚Campaign

Schwartz Relaunches its Full Range with a Multi-Million-Pound 360˚Campaign

Schwartz, one of the UK’s leading herbs and spices expert and champion of quality ingredients and authentic flavour, is refreshing its portfolio with the relaunch of its dry Herbs, Spices and Seasonings ranges with a multi-million-pound 360˚ marketing campaign. The campaign will launch the fresh new look and feel product, inspired by consumer demand with […]

New multi-million-pound Berghaus campaign will urge consumers that it’s ‘Time to Get Out’

New multi-million-pound Berghaus campaign will urge consumers that it’s ‘Time to Get Out’

Berghaus has revealed the first details of a multi-million-pound UK advertising campaign that will begin this September. The first wave will run until March 2019 and has a multi-million-pound media value. It will be the biggest campaign of its type that the brand has ever undertaken and will feature on multiple platforms, including out of home, […]

General Mills Announces Significant Growth Across its Snacking Division

General Mills Announces Significant Growth Across its Snacking Division

General Mills is launching new lines across both its Fibre One and Nature Valley portfolios, as it reveals its snacking division has grown +35.4% and household penetration has grown +12.1 percentage points to 25.3% – equating to the size of London. Cake Bars will be added to Fibre One’s guilt-free snacking range in two flavours: […]

Screwfix signs as an official partner of the EFL

Screwfix signs as an official partner of the EFL

The English Football League (EFL) has announced that nationwide retailer Screwfix will become a proud Partner ahead of the 2018/19 EFL campaign. The multi-million pound, three-year deal, will give exclusive experiential rights to Screwfix, with tailor-made EFL experiences throughout the tenure available to supporters of EFL Clubs and customers of the retailer. Former Brentford and […]

Heineken Craft First Ever TVC for Beer Brand, Maltsmiths

Heineken Craft First Ever TVC for Beer Brand, Maltsmiths

 Launched by Heineken in 2017, Maltsmiths aim to target beer curious consumers who are yet to expand their repertoire and sample craft beer. The new advert, created by St Luke’s and directed by RSA’s Jake Scott, features a duo of Brewers dancing their way through the working day to reveal a lager that’s ‘as […]

Wonder Bees to the Rescue: BrandOpus Create New Kids Range for Rowse

Wonder Bees to the Rescue: BrandOpus Create New Kids Range for Rowse

Global branding agency BrandOpus has created an exciting new kids innovation; Rowse Wonder Bees with long-term client partner Rowse to change children’s perceptions of honey. Despite breakfast being the biggest occasion for honey consumption, it features in less than 2% of children’s breakfasts. However, this is rapidly changing, driven by the growing consumer need for […]