Verto Analytics Expands Executive Team with New Global Senior Vice President of Marketing & Managing Director in UK

Verto Analytics Expands Executive Team with New Global Senior Vice President of Marketing & Managing Director in UK

Verto Analytics, the world’s first single-source, cross-device audience measurement solution provider, announced two key strategic executive appointments to further position Verto Analytics as the global leader in next-generation media measurement services. Alison Murdock has joined Verto Analytics as Senior Vice President, Marketing, and is responsible for leading global brand strategy, marketing, and communications out of […]

The Football League launches new ad campaign to boost midweek attendances

The Football League launches new ad campaign to boost midweek attendances

The Football League has launched the #BreaktheRoutine campaign in an attempt to help boost attendances at midweek fixtures. The campaign is aimed at football fans that support or enjoy watching one of the 72 clubs competing across the three divisions of The Football League. The increasing prominence of midweek fixtures has hurt attendances in English football with […]

The Prince’s Trust launches campaign to celebrate 40th Anniversary

The Prince’s Trust launches campaign to celebrate 40th Anniversary

To celebrate its 40th Anniversary The Prince’s Trust has launched a year-long campaign to reconnect with everyone who has been part of the charity’s history. The aim of the #partofPT campaign is to galvanise The Prince’s Trust’s network of supporters, volunteers, partners and young people to share their own Trust memories on social media, so […]

Maxus appoints Robert Marshall as its head of programmatic

Maxus appoints Robert Marshall as its head of programmatic

Maxus has announced the appointment of Robert Marshall as its head of programmatic. Marshall joins from Rocket Fuel, where he was head of UK platform and managed client services for the programmatic marketing platform provider. With five years’ experience within programmatic, he has delivered media buying campaigns and implemented data-driven marketing strategies for some of […]

Dialling back the sweetness: The impact of a sugar tax on brands and how they market themselves

Dialling back the sweetness: The impact of a sugar tax on brands and how they market themselves

Momentum is building towards a sugar tax. What does this mean for Britain’s sugary brands? Earlier in March 2016, the Health Secretary, Jeremy Hunt, stated unequivocally that the idea remains on the table. He was echoing a statement made by the Prime Minister in January, and advice issued by Public Health England in October. The […]

HSBC Premier supports life’s unpredictability in latest campaign

HSBC Premier supports life’s unpredictability in latest campaign

HSBC Premier, and Saatchi & Saatchi London launch a new broadcast campaign to encourage people to plan for their future. The latest campaign comprises two films that follow the lives of ‘Audrey’ and ‘Chung’. As the films unfold, so do their respective lives but not quite in the way that they had originally planned as young […]

Convergence festival taps Shazam for Visual Recognition technology

Convergence festival taps Shazam for Visual Recognition technology

Shazam, one of the world’s most popular apps, has enabled the campaign of the coming third edition of Convergence, an established multi‐venue event series in London. The annual festival’s entire marketing activation is enabled with Shazam’s Visual Recognition. By ‘shazaming’ Convergence’s artworks, users will be redirected to a page offering the download an exclusive 12 […]

Mind and MEC launch #TakeOffTheTape social campaign with celebrity backing

Mind and MEC launch #TakeOffTheTape social campaign with celebrity backing

Mind, the mental health charity, and Media agency MEC have launched an exciting new campaign alongside a raft of celebrities and ambassadors encouraging people to open up about what is making them anxious. The social media driven campaign known as #TakeOffTheTape has already seen TV presenters, actors, models, sports men and women from across the […]

MEC brokers TV sponsorship first for Volvic with Channel 4

MEC brokers TV sponsorship first for Volvic with Channel 4

4 Sales and MEC announce a new seven-figure sponsorship deal with mineral water brand Volvic. The deal, which runs from Tuesday 1st March until the end of 2016, represents the first time Volvic has sponsored programming on TV and the first time it has supported its natural water and flavoured Aquadrinks sub-brands with masterbrand advertising. Volvic […]

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