Award winning brand design agency PB Creative has continued its partnership with global FMCG brand owner Unilever, to create a new Rexona (Degree in the US / Sure in the UK) anti-perspirant range for the teen market. Keen to launch a suite of anti-perspirant products tailored specifically to keep teens feeling fresh, the Rexona brand […]
OLIVER, the leading in-housing company, has appointed Chloe McCloskey as Global Head of Content and Communities for U-Studio, Unilever’s in-house creative agency. McCloskey’s remit is to enhance U-Studio’s capability across multi-platform communications. She will work across Unilever’s iconic FMCG stable including Radox, Axe, Marmite and more and report directly to Richard Stainer, chief executive officer, global clients […]
PG tips teams up with charities to help reduce loneliness PG tips, the nation’s favourite tea brand[1], is launching a new brand purpose initiative ‘Cuppas Taste Better Together’ – its biggest campaign in five years. The Unilever brand will be working alongside mental health, community and wellness charities, Samaritans, Time To Change and The Big […]
Daniel Fisher to join Ogilvy as Global ECD, overseeing Unilever and Special Projects Nadja Bellan-White appointed as Global Managing Director for Unilever
Today, Ogilvy announces the appointment of Daniel Fisher as new Global ECD across the Unilever portfolio, and Nadja Bellan-White as Global Managing Director for Unilever, focusing on Dove. Fisher will work in a WPP-wide capacity, based at Sea Containers in London and will have a primary focus on bringing fresh thinking to the Unilever business. He […]
PB Creative, the award winning brand design agency, has continued it’s partnership with Toni & Guy, to create a new, premium design that will roll out across its wash & care and styling ranges. The agency has been working with the brand for the past five years and was responsible for creating the new Toni […]
Award winning brand design agency PB Creative has continued its partnership with global FMCG brand owner Unilever to create a new range identity and pack designs for male grooming brand AXE (LYNX in the UK). Tapping into the growing trend of naturally inspired products, the AXE brand team collaborated with global strategic design partner PB, […]
According to a study, 88% of women feel society promotes an “ideal” underarm; now, Dove Deodorant and Ogilvy UK unveil a brand new campaign celebrating all types of underarms. The new film, digital assets and print all seek to smash the stereotype and help women feel confident and uninhibited, however they have their underarms. Whether […]
Unilever-owned food brand Unox has released a sixty-second animated television commercial to launch its new campaign for the vegetarian line in the Netherlands. In the film, a butcher’s nature-loving daughter devises a plan to switch out the family’s smoked sausage for Unox’s vegetarian equivalent. As Unox marketing manager Thijs Sleddering puts it: “If you want […]
Marmite is handing out branded sandpaper as the second Ashes Test featuring England against Australia starts at Lords’ Cricket Ground. The tactical push, created by adam&eveDDB, is a light-hearted reference to the ‘Sandpapergate’ – the scandal when the Australian national cricket team’s Cameron Bancroft was caught by TV cameras trying to rough up the side of […]
Tattoos come to life and tell stories about attraction in a new series of films created for LYNX’s Ink Shower Gel, an aftercare product designed to keep tattoos bright, by 72andSunny Amsterdam. Tattoos are an essential part of guys’ lives – and part of what makes them attractive to others. They might be eye catchers, […]