Facebook plans to use U.S. mail to verify IDs of election ad buyers

Facebook plans to use U.S. mail to verify IDs of election ad buyers

Facebook will start using postcards sent by U.S. mail later in 2018 to verify the identities and location of people who want to purchase U.S. election-related advertising on its site, a senior company executive said on February 17. The postcard verification is Facebook’s latest effort to respond to criticism from lawmakers, security experts and election […]

eMarketer Releases New Worldwide Ad Spending Estimates

eMarketer Releases New Worldwide Ad Spending Estimates

Spending on paid media worldwide will reach $584.14 billion by the end of this year and approach $757.44 billion in 2021, eMarketer estimates, driven largely by advertiser investments in mobile formats. Ad spending growth rates will range between 4.9% and 8.3% over the forecast period. Growth estimates are largely on pace with eMarketer’s previous estimates […]