Marmite has called on loyal fans in the UK to spread the love in its new cross-border campaign created by adam&eveDDB London and New York. The Unilever brand is going to extreme lengths to get jars of the sticky breakfast spread into the US for desperate British expats hankering for their Marmite fix. Surveys regularly […]
The John F. Kennedy Library Foundation tasked independent agency Troup with driving awareness for a new exhibit, Service and Sacrifice, which tells the lesser-known stories of World War II. Troup created an integrated campaign including tv, social and OOH to drive awareness of the exhibit. OOH features historical photos that document the military service experience […]
Denomination is increasing its capabilities in design innovation and sustainability with new appointees: Managing Director Simon Gawn, Executive Creative Director Butler Looney and Creative Director Jonny Kearns. The three new leadership appointments to Denomination’s US, Australian and UK offices will bolster the agency’s capacity for design innovation at a global scale. Rowena Curlewis, CEO and […]
Callaway Golf presents the epic finale to VICE Media produced series Golf Lives, which brings together two Houston locals, friends, and bona fide legends on the golf course in a tête-à-tête. Rap icon Scarface and former NFL star Arian Foster built their careers in the studio and on the field, polar opposite worlds indeed, but find […]
UFC, the world’s premier mixed martial arts organization and Modelo Especial, the nation’s fastest growing imported beer, announced a new multi-year marketing partnership that establishes Modelo as the “Official Beer and Malt Beverage” sponsor of UFC in the United States. “Modelo is an amazing brand that shares UFC’s unmatched commitment to its fan base,” UFC […]
In a revolutionary time where our smartphones are a way of life, they also are becoming a way of love connections. Technology has really changed the standard for introductions and finding people. Tinder recently coming out as the top grossing app in the App Store is proof of this. Whether someone is currently on the […]
Adyoulike, the European leader in native advertising technology, announced that it has partnered with global marketing technology provider MediaMath as part of its programmatic native advertising exchange, Adyoulike Exchange. The Adyoulike Exchange solution gives advertisers across Europe and the US access to premium, in-feed native advertising inventory to be bought and sold programmatically, across desktop, […]
Nike has redesigned the look and capabilities of its FuelBand fitness tracker as part of a flurry of tech-based initiatives being prepped to capture more consumer data and secure its share of the nascent wearable tech arena. http://www.youtube.com/watch?v=YCOBzjsJyEY The FuelBand SE is aesthetically similar to its predecessor, but will come in Pink, Green and Orange […]
Mondelez, the parent company of brands like Oreos and Cadbury, has inked a deal with Twitter that will allow its teams in the UK, US, India and Brazil to analyse the effectiveness of its social media marketing in real-time. The deal, the first of its kind between a company and the social media site, comes […]