Rap Legend Scarface and Former NFL Player Arian Foster Face Off in Callaway’s ‘Golf Lives’ Series

Rap Legend Scarface and Former NFL Player Arian Foster Face Off in Callaway’s ‘Golf Lives’ Series

Callaway Golf presents the epic finale to VICE Media produced series Golf Lives, which brings together two Houston locals, friends, and bona fide legends on the golf course in a tête-à-tête.  Rap icon Scarface and former NFL star Arian Foster built their careers in the studio and on the field, polar opposite worlds indeed, but find […]

UFC and Modelo Announce Partnership

UFC and Modelo Announce Partnership

UFC, the world’s premier mixed martial arts organization and Modelo Especial, the nation’s fastest growing imported beer, announced a new multi-year marketing partnership that establishes Modelo as the “Official Beer and Malt Beverage” sponsor of UFC in the United States. “Modelo is an amazing brand that shares UFC’s unmatched commitment to its fan base,” UFC […]

Adyoulike partners with MediaMath through programmatic native advertising exchange

Adyoulike partners with MediaMath through programmatic native advertising exchange

Adyoulike, the European leader in native advertising technology, announced that it has partnered with global marketing technology provider MediaMath as part of its programmatic native advertising exchange, Adyoulike Exchange. The Adyoulike Exchange solution gives advertisers across Europe and the US access to premium, in-feed native advertising inventory to be bought and sold programmatically, across desktop, […]

Nike revamps FuelBand to capture more data

Nike revamps FuelBand to capture more data

Nike has redesigned the look and capabilities of its FuelBand fitness tracker as part of a flurry of tech-based initiatives being prepped to capture more consumer data and secure its share of the nascent wearable tech arena. The FuelBand SE is aesthetically similar to its predecessor, but will come in Pink, Green and Orange when […]

Mondelez agrees real-time marketing analysis deal with Twitter

Mondelez agrees real-time marketing analysis deal with Twitter

Mondelez, the parent company of brands like Oreos and Cadbury, has inked a deal with Twitter that will allow its teams in the UK, US, India and Brazil to analyse the effectiveness of its social media marketing in real-time. The deal, the first of its kind between a company and the social media site, comes […]